This year has presented significant challenges for businesses across the globe. In Australia specifically, we are seeing strong signs of recovery, although with the continuing economic downturn, firms will continue to face difficult decisions in 2021.
Cash flow, managing costs and bringing in revenue are part of the normal day-to-day for businesses, all linked to the payment collection journey. The pandemic has accentuated the importance of doing this well, prompting many firms to reassess their processes.
A recent Forrester report commissioned by GoCardless reveals some of the most common pain points businesses face when it comes to collecting payments – pain points that have become top of mind during COVID-19. Some key findings highlight the connection between failed payments and negative business impacts that have long-lasting ramifications on both a business’ bottom line and its customers.
Moreover, as payment woes come to the forefront, we are also seeing a rise in the subscription economy, with research by Zuora indicating that 70 per cent of firms in Australia and New Zealand plan to shift to a subscription model within the next two to three years. To reap the benefits of a subscription economy however, businesses need the right payments infrastructure to support it.
Addressing both of these issues comes down to implementing a strong payments strategy.
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Despite not knowing what 2021 will bring, proactively rethinking your payments strategy now will help mitigate risk and see success in the new year. Here are three reasons why:
Businesses are waiting longer than ever to get paid
The Forrester report reveals that late payments have sharply increased since COVID-19, with the average Day Sales Outstanding (DSO) for businesses at 20 to 30 days. As a result, 77 per cent of companies say it is a high or critical priority to address in 2021.
Late payments are more than just inconvenient; they lead to long-term damage.
Xero’s Economic Impact Report shows businesses that are paid late grow their revenue at three times a slower rate than their paid on-time counterparts, proving that every day outstanding is another day firms cannot re-invest their money and grow. To survive and even thrive in the wake of COVID-19’s devastation, businesses must look at new ways to manage cash flow more efficiently; maximising predictability and minimising risk.
There are a few options out there for businesses, but the key is using integrated and automated payment platforms, where
a) the business is in control of initiating the payment on the due date; and
b) visibility of the payment status is clear.
Typically, this will mean working with partners whose platform can be integrated into the billing or accounting system they use every day – or better yet, are already integrated.
With the right partners to support a strong payments strategy, organisations can automate peripheral processes and create greater consistency around cash flow.
Also Read: 4 ways digital payments are helping businesses thrive amid a global recession
Chasing payments is costly
Payments are a complex and high-touch function. As a result, despite being an essential part of the customer journey, they are mostly non-specialised and neglected within leadership and C-level teams.
The average firm has between 20 to 30 full-time employees managing finances, with manual administrative processes, such as matching payments to invoices, cited as the most time-consuming tasks for 60 per cent of businesses. That is talent that could be re-deployed within organisations to create bigger impacts.
Moreover, the cost of chasing payments is on the rise, with Australian businesses spending 11 to 15 per cent of an invoice total on recovering that payment if it fails.
Now with COVID-19 forcing the majority, if not all, payments online, firms are struggling to manage the complexities of a digital payments landscape.
Automating payment processes and using APIs to integrate elements of your billing stack can minimise the reliance on human-touch, as well as create more seamless payment experiences for finance teams and customers alike.
To operate in an economy increasingly driven by digital payment methods, firms must modernise their payments infrastructure or risk the revenue drains of outdated processes.
Failure and frustration
If your business bottom line was not enough motivation to rethink your payments strategy, consider the impact of payments on your customer relationships.
There is a clear link between failed payments and negative impacts on customers, with payment failures resulting in churn 11 to 15 per cent of the time. What’s more, 54 per cent of businesses agreed that failed payments lead to increased customer dissatisfaction. Every time a payment fails, you are asking a customer to re-evaluate their relationship with your brand.
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How you handle those failures is incredibly important and a poor recovery experience will only spoil the relationship further.
That is a position that no business wants to be in.
Consider a holistic payments strategy that is not only centred on internal operational efficiencies, but the customer experience. This includes payment preferences, coverage and smart technologies for optimal payment retries. The more seamless their experience is, the more loyal a customer becomes.
As we recover from a crisis that has spurred equal part innovation and chaos, firms have an opportunity to restructure their business models for long-term continuity and success, based on newfound and emerging customer payment trends.
Financial transformation plays a significant role in the ‘new business normal’ meaning now is the time to rethink your payments strategy to save your customers and bottom line.
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