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Unable to find good milk to make her dream cheese, this founder created one from stem cells

Fengru Lin, a passionate cheesemaker, was working with Google Singapore as a Territory Account Manager when she met her future co-founder Max Rye, an expert in the stem cells-based alternative food.

Lin, who was looking for unadulterated and pure milk to make her dream cheese but to no avail, wondered if the same stem cells-based technology can be applied to make lab-produced milk — which is richer in nutritional value and offers the same taste as those produced by real mammals.

This research ended up with the duo starting TurtleTree Labs in 2019.

What does TurtleTree do?

Singapore-based TurtleTree offers patent-protected technology as a solution to make full-composition, full-functionality, full-flavour milk referencing humanely selected dairy cow cells, then mimicking the natural process of milk production in the lab.

This is done with the efficient use of natural resources (land, water and energy) and without pollution, pathogen and disease risks. The result is the product will be 95 per cent less resource consumptive.

In other words, the biotech startup seeks to challenge the value gap created by an insufficient and unsustainable animal-based dairy industry. The firm does so by using cell-based methods used to make ‘clean milk’ and cultured milk products.

Also Read: Startup of the Month, January: Singapore-based biotech startup TurtleTree

TurtleTree acellular technology works by culturing mammary cells in-vitro and inducing their natural ability to produce all components of milk. Cellular agriculture is entirely safe and widely used in the market today.

The first step involves obtaining stem cells from sources such as milk. They are then transferred into an environment where they convert into mammary gland cells.

The mammary gland cells interact with a special formula which causes the cells to lactate. The end product is the milk is obtained through a filtration process.

The human breast milk the company is trying to recreate is to mimic the richness of human milk oligosaccharides (HMOs), which are the third most abundant solid component in human milk after lactose and fat.

According to an article posted by TurtleTree Lab, the research increasingly demonstrates that much of breast milk’s value lies within these components.

Furthermore, HMOs have prebiotic properties and are incredibly complex to replicate. Previous studies have underscored the value of HMOs in infant prenatal and postnatal development.

“We are able to produce the complete biomatch of the nutritional content of human breast milk. All HMOs, proteins and fats are replicated with our technology. A few areas that are unique to the mother are antibodies (coming from the mother’s blood) and the microbiota (coming from the mother’s gut),” highlights Rye.

According to Harith Behren, who heads Business Development at TurtleTree, “For human breast milk, we’re in no way trying to replace mothers from breastfeeding their babies, but as we all know, not every mother has the ability to breastfeed due to medical conditions or other situation, and then forced to turn into a formula feeding.”

Infant formula in the market today lacks the bioactive component found in breast milk. That’s what prompted TurtleTree Lab to recreate this bioactive component in the lab, to come up with a more improved and better milk in nutritional values for mothers and babies with no access to breast milk.

TurtleTree is trying to address the US$716 billion global dairy market and environmental crisis with what they called ‘clean milk’. It is optimistic that it can transform the US$45 billion infant nutrition market, which is set to grow to US$103 billion by 2026.

Seed funding

A couple of weeks ago, the startup secured US$3.2 million in seed funding to march ahead with its plan to produce lab-produced cow milk and human breast milk from stem cells. Investors include Green Monday Ventures, the renowned Prince Khaled’s KBW Ventures, CPT Capital, Artesian, and New Luna Ventures. All they were involved in TurtleTree’s pre-seed round.

According to Behren, the returning of its previous investors despite expected delays due to pandemic is a form of reaffirmation of their trust in the company and its team.

“We’re at the scale-up stage with plans to commercialise the products according to our timeline,” says Behren.

Also Read: Singaporean biotech startup TurtleTree secures pre-seed from Saudi entrepreneur Prince Khaled bin Alwaleed

Government support

Thanks to the support from the government agency Enterprise Singapore and the firm’s investors who provided resources, the biotech startup made good progress. TurtleTree’s ability to move forward despite the heavy pandemic has a lot to do with the government’s direct support.

Besides, the company also benefitted from the support from other government agencies such as Singapore Food Agency (SFA) and the national research institute A*STAR. It is aligned with the country’s goals to produce 30 per cent of its own nutritional needs by 2030.

“We think the government is doing a good job on food security emphasis as an urgent matter. It certainly helps boost the investors’ confidence that their money is going into an established, mature ecosystem of future food security,” says Behren.

An in-country-operated biotechnology company like TurtleTree Lab seeks to modify the way people consume certain foods with heavy carbon prints, and it certainly a cause that the country should rally behind.

Commercialisation stage

Contrary to popular assumption, when tech businesses were mainly forced to adjust and manage operations, TurtleTree managed to keep up with the research and development work it was doing.

“We didn’t slow down our progress. We are committed to still having a small team coming in and taking turns week by week, carrying on despite the pandemic with strict protocol in place,” says Behren.

Right now, the company seeks to first address a propitious market opportunity in Asia, then move into other promising market areas similarly driven by increasing populations seeking better nourishment or encumbered by poor dairy infrastructure and declining environmental quality.

To be able to get on the wagon, the company said that once finalised, it will offer licensing technology to powerful local processors and distributors.

TurtleTree will own the technologies that make the milk, leveraging and enabling its IP across global regions, and manufacturers.

The company’s principal revenue streams include licensing, enablement consulting, and royalties. Additional revenue may include branded consumer products distributed regionally by global dairy companies.

“Now we are laser-focussing on the technology design and creating pilot plan activity to make sure we can bring the cost down on price point, as well as working on the regulation side. We’re hoping to work with SFA closely so they can develop a regulation on this sort of novel food,” says Behren.

With the country’s economy slowly opening up, Turtletree Labs continued its strike by winning US$1 million from Temasek Foundation, plus US$100,000 in investment funding and a spot on Antler’s accelerator programme from Planet Rise.

With that being said, the company is on track of providing accessible nourishment while staving off the threats of food, economic, and socio-political insecurities, which also include cow’s and other mammals’ milk as variety.

Image Credit: TurtleTree Labs

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STPI’s Vision Programme: Bridging Taiwan startups with the world

Last 19 to 24 June 2020, The Science & Technology Policy Research and Information Center (STPI), in partnership with 500 Startups, held the 2020 Vision Programme that gathered 25 tech teams in a rigorous boot camp that spanned four days. With 8 mentors, 6 guest speakers, and 8 workshops, the teams were exposed to practical training and mentorship sessions on pitch deck structure, storytelling, and shifts in the entrepreneurial mindset, among many others.

With a unique focus on navigating American laws, finance, marketing strategies, and a wide array of other related topics, the programme sought to gather startups that are equipped with stellar technical capabilities.

With the right set of teams undergoing rigorous training, the role of the Vision Programme is to ultimately help them garner new insights about working with different regions and prepare them to build connections globally.

The teams behind Vision Programme

STPI was created specifically as a support system for the Taiwan government’s technology-based policies. It is their mandate to help Taiwan address the growing demands of globalisation and the emerging knowledge economy.

In a nutshell, it functions as the main government think-tank for science and technology policy and the major platforms for incorporating Taiwan’s research communities whose primary mission is to empower Taiwan’s digital economy.

On the other hand, 500 Startups holds the reputation of being one of the most active global venture capital firms whose mission is to back the world’s most talented entrepreneurs and build thriving ecosystems worldwide.

As such, it is only fitting that the collaboration between the two institutions would result in what the Vision Programme attendees enthusiastically described to be “the best accelerator in Taiwan”.

What went down

“Taiwan does not have another programme like this. While others have classroom-style teaching formats that are theory-based, 500 Startups’ structure is very practical, hands-on, and fun,” shared the participating startups about their experience with the programme.

From a large pool of applicants that underwent a month-long intensive training under the programme, the number of tech teams was narrowed down to 25. These teams moved forward to the 4-day boot camp that happened in June.

From the 25, the programme selected 10 finalists from the pool of participants, 5 of which will be going to Singapore to work with e27, while the other 5 are flying to Silicon Valley to garner more global exposure.

The programme also boasts a stellar line up of speakers and mentors that included Co-founder and CEO of Smarter Me, Ee Ling, Entrepreneur in Residence at 500 Startups, Kenneth Low, and APAC Head of Innovation and Partnerships for 500 Startups, Thomas Jeng.

Also read: What a time to be in Taiwan!

Not only were the teams exposed to learning sessions spearheaded by industry experts, they were also engaged in one-on-one mentoring sessions. Moreover, the programme’s interactive and engaging forward allowed the budding tech teams to practice with each other and share constructive feedback from other teams.

This is a crucial element of the Vision Programme format: what ultimately sets it apart from other programmes in Taiwan is its practical and hands-on approach to learning, allowing participants to get a real-world taste of what it’s like to engage with global networks and tap markets beyond the familiarity of Taiwan.

At least year’s programme, STPI Director General, Dr. Yuh-Jzer Joung, explained that “research commercialisation refers to the process through which ideas or research are transformed into marketable products, capital gains, income from licenses and/or revenue from the sale of a new product.”

Operating under the same core vision, this year’s Vision Programme focused on teaching young startups how to translate their entrepreneurial ideas into actual commercial viability that transcends across global markets. With this, the project aims to promote a healthier and globally competitive startup ecosystem for Taiwan, and by extension, to support the country’s digital economy.

The 2020 STPI Vision Programme is currently in its fourth year.

Key learnings from the programme

With topics ranging from “The Art of Pitching” where teams are taught how to craft compelling narratives and communicating effectively when it comes to selling their ideas, to “Winning Pitch Decks” that allow teams to take a closer look at how successful pitches are rendered visually through a persuasive deck, the participating startups were able to enjoy a learning experience that struck a balance between practical approaches and theorisation.

“[We] have attended Berkeley’s Skydeck / Techstars / Plug and Play’s accelerator. and 500 Startups’ programme has been the most valuable because it is the closest to actually solving our business needs using very practical and specific guidance,” remarked the programme participants, calcifying Vision Programme’s commitment to helping young startups achieve their goals through experience-based, pragmatic learnings.

One participant earnestly shared, “even if I do not get selected in the Pitch Practice, I feel like I have learned something valuable in the short 4 days that I can use in the future.”

With STPI leveraging on leading researches and partnerships with universities to support local startups by promoting an ecosystem that welcomes enterprises, international startups, and investors, STPI and 500 Startups hope that the participating teams will be able to take the value of their learnings from the Vision Programme and bring it to a larger global audience while being able to contribute to Taiwan’s vibrant tech ecosystem.

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This article is produced by the e27 team, sponsored by STPI.

We can share your story at e27, too. Engage the Southeast Asian tech ecosystem by bringing your story to the world. Visit us at e27.co/advertise to get started.

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In brief: Myanmar’s telemedicine startup MyanCare secures US$600K led by SPARX Group

MyanCare CEO Zaw Min Tun

MyanCare raises funding

The story: Myanmar based healthtech company MyanCare has secured US$600,000 investment.

Investors: The SPARX Group (lead), Japanese tech company Scala, Japanese pharmacy dispensing chain AIN Holdings.

Plans with the money:

  • It aims to boost its “market-leading position in the telemedicine industry” of Myanmar.
  • It plans to further expand locally.

What does MyanCare do?: Started in 2018, MyanCare is a telemedicine company. It has two core businesses — MyanCare healthcare app and YinThway paediatric medical call centre service.

MyanCare healthcare app features online appointment with the general practitioners and specialists as well as voice, video, or chatting consultation directly with the doctors via the app. More than 200 doctors and 26 different medical specialties so far are connected with the MyanCare platform.

YinThway provides 24×7 voice consultation directly with the paediatricians via different telecom operators, handling more than 2,000 consultations weekly during COVID-19 pandemic.

Indonesia, Lazada to help digitise 2M SMEs

The story: The government is partnering with Alibaba-backed e-commerce company Lazada to help two million SMEs to speed up digitisation in Indonesia.

How: They aim to do so by using Lazada’s sellers. They intend to recruit the most successful sellers on Lazada Indonesia’s platform into the scheme as tutors, known as kakak asuh.

With 100 such tutors on board, they will work with SMEs in Indonesia to hone their online business skills, tapping into the knowledge and wisdom of those experienced at selling on one of Southeast Asia’s powerhouses of e-commerce.

More details: The tutors will be responsible for the education of around two or three businesses each, ensuring that time can be spent with each company individually. As they are working with small numbers, they can also give additional help to those who need more attention.

Qualcomm investment in Jio

The story: Indian telco startup Jio Platforms is set to receive US$97 million from Qualcomm Ventures in exchange for a 0.15% stake.

This follows Intel Capital’s investment of US$253 million this month and previous investment from Facebook, Silver Lake, Vista Equity Partners, General Atlantic, KKR, Mubadala Investment Company, the Abu Dhabi Investment Authority, TPG Capital, L Catterton, and Saudi Arabia’s Public Investment Fund.

Plans with the money: The fresh funds will go toward supporting Jio to roll out 5G infrastructure and services in India.

What is Jio?: With nearly 400 million subscribers, Jio aims to digitise India’s 1.3 billion people and businesses, including small merchants, micro-businesses, and farmers.

Image Credit: MyanCare

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Facebook reveals 13 participants selected for its Community Accelerator programme in Asia Pacific

Social media giant Facebook has selected 13 participants across the Asia Pacific region to join its six-month-long Community Accelerator programme in Asia.

The accelerator is part of Facebook’s Community Leadership programme, a global initiative which is focused on investing in leaders that drive change in the world through community building, empowerment, and encouragement.

“We received hundreds of applications across four countries in APAC – Australia, Indonesia, the Philippines and Thailand. In the end, it boiled down to communities that are already driving positive, lasting change, but need help to scale their efforts and grow in size,” said Grace Clapham, Head of Community Partnerships APAC, Facebook in a statement.

“We’re excited to welcome a diverse group of community leaders and look forward to working with them to meet their goals and create a further impact on their communities,” she continued.

Leaders enrolled in the accelerator programme will receive up to US$30,000 in capital along with mentorship and training from experts and coaches. They will also get a customised curriculum that will aid their community growth.

Also Read: Book Excerpt: What Google, Facebook did to grow from zero to 1,000

Here are the selected participants:

Skye Riggs (Ripple GI): Connects young Australians to career opportunities by matching them to purpose-driven careers and training for community-building.

Nur Yana Yirah (MotherHope Indonesia): Promotes perinatal mental health literacy to help support mothers and families who are affected by anxiety disorders and perinatal mood.

Yohana Habsari (Indonesian Babywearers): Community that empowers parents by promoting positive learning habits and ethics in everyday life through events.

Sepri Andi (Social Connect): Online platform for mental health survivors to share their stories and receive help through online classes and consultations.

Yves Miel Zuniga (Mental3thPH): Community that promotes awareness on mental health in the Philippines through various social media channels.

Maria Korina Bertulfo (Filipina Homebased Moms): Community that helps mothers obtain financial security and personal growth by matching them with home-based livelihood opportunities.

Also Read: gojek names Facebook, PayPal as new investors in latest funding round

Josh Mahinay (BEAGIVER): A social enterprise that develops engagement opportunities for people or organisations who want to create an impact on different communities by giving.

Ayesha Vera Yu (ARK -Advancement for Rural Kids): Partners with farmers and fisherfolk to feed children, keep them in school, and empowers rural communities to invest in themselves.

Chitsanupong Nithiwana (Young Pride Club): Community that provides safe learning space for young people interested in gender equality and the LGBT+ community.

Chatchai Aphibanpoonpon (LearnNaiDee): Program that aims to improve education for people with disabilities.

Thanakorn Phromyos (YOUNGHAPPY): An app for seniors that helps them maintain an active lifestyle to support their mental wellbeing.

Somsak Boonkam (Local Alike): Platform that develops, empowers and connects Thai tourism communities to the world.

Kanpassorn Surivasangpetch (Ooca): Helps people get through the stigma of mental health by connecting people to psychiatrists anonymously via an online video call platform.

Find out more about the Facebook Community Accelerator programme and selected participants here.

Image Credit: Ian Schneider on Unsplash

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Driving profitable growth for cloud native companies

HPE

As of today, the economic implications of COVID-19 are felt very palpably all over the world. While China maintains an optimistic position, business confidence in many other Asia Pacific countries has declined. US firms are some of the hardest-hit despite signs of state lockdowns ending soon, while buyer intent is also slightly down in Europe despite market indicators being mostly stable.

With businesses reeling from the pressures of the pandemic, austerity measures are being applied by many companies that have resulted in a dramatic decline in IT spending in 2020. Such decline is happening globally in spite of the growing need to adopt digital solutions to address present business problems. More than ever, business leaders need to rethink their current IT strategy — to put their focus on building up resiliency and digital capabilities to meet the new norm of operating and working.

As such, Hewlett Packard Enterprise (HPE) in partnership with Intel, held a webinar with e27 aptly titled, “Transforming IT Strategy to Drive Profitable Growth for cloud-native Companies”. The event’s goal is to help impart crucial information regarding technology-led priorities for 2020 and 2021 where the right mix of hybrid cloud adoption is seen as a key catalyst.

Avneesh Saxena, IDC Group Vice President for Domain Research Group APAC, mentioned in his keynote speech that “cloud was always important, but COVID-19 has kind of spiraled into this platform where everybody is looking at cloud as the biggest factor in how they can get on with some of their applications and migration plans faster into cloud.”

An important note Saxena also pointed out is that when it comes to choosing cloud, the choice is not between public or private. Enterprises will buy the best cloud for their workload, which means an enterprise will likely choose to use a hybrid combination of both. It is through this amalgamation that enterprises can interconnect between different applications, access more customers, and ultimately create more synergy.

According to IDC’s COVID-19 data on the behavior of enterprises, the primary drivers for cloud migration are improved performance, enhanced security, lower costs, and improved availability, among others.

When it comes to leveraging technology to transition to the next normal, Saxena explained that the goal is to flatten the curve for APAC companies to persevere through various economic blows brought about by recessions, economic slowdowns, and global health crises such as the case with COVID-19 —to ultimately return to growth and allow a seamless transition to the next normal.

HPE Webtech

If you’re interested in taking part in an HPE workshop, you may take this quick survey to let us know. The first 20 respondents stand to win exciting token premiums from HPE.

Reverse migration to on-premise private cloud

In an audio recording, Rob Clark of HPE discussed the Dropbox model that saw a reverse migration to an on-premise private cloud after many years of using a public cloud environment. Clark explained that one of the challenges Dropbox encountered while sitting on a public cloud was explosive growth. In a matter of eight years, the amount of users using their platform grew three folds, ballooning to over 600 million users.

As they grew, the public cloud model became increasingly confined. This rendered Dropbox to become extremely dependent on their public cloud provider, forcing them to contend with an unfeasibly high-cost structure. Because the company was aiming to capture more B2B customers, they needed a robust new IT hardware infrastructure with greater scalability and flexibility.

Such a transition not only meant capturing a larger B2B audience, but also keeping the existing B2C users. To do this, Dropbox needed to build a cloud environment that supported both personal and enterprise use cases.

By migrating to an on-premise private cloud environment through HPE, Dropbox was able to meet these objectives. Furthermore, they were able to retain flexibility, accelerate enterprise-level security and scalability, drive down costs, render those costs more predictable, and reduce the cost per gigabyte to support higher ROI.

These benefits were earned through a complex combination of advanced engineering where enterprises can customise their build to meet their application needs, access a global supply chain, and global support from HPE.

Government regulations as a factor in cloud strategy

During the fireside chat, the distinguished experts shared insights about strategising one’s IT infrastructure to accommodate certain shifts in the market, innovate one’s

system without sacrificing compliance regulations, and ultimately respond to different challenges.

Norman Sasono, CTO of DANA Indonesia, explained that due to their specific business model, the company is governed by the Central Bank (Bank of Indonesia) which means there are very strict government regulations in how they operate, including in the IT space. As such, the company is strictly mandated to use only an on-premise system designed to accommodate their data centers.

DANA Indonesia is a tech startup working in the fintech space founded three years ago. The company boasts more than 40 million users in Indonesia alone and records as much as 3 million transactions per day. With the user base constantly expanding, much of DANA’s business model relies largely on its IT infrastructure.

This means it is also particularly challenging for them to adjust to spikes in their system workload when their operations are confined exclusively to an on-premise system.

“The strategy is to continue with the hybrid cloud, to always maintain the high-performance security and scalability to really deliver the best user experience for our users,” said Sasono as he explained what strategy DANA Indonesia is gearing towards as the company seeks to grow their number of users to 100 million in the future.

He added that for core payments, the IT infrastructure and workload still needs to be hosted on-premise, and that what they’re looking to explore, are ways to be more efficient in terms of running operations and managing their own infrastructures.

The IT strategy playbook

Across the spectrum, the IT strategies being deployed in the startup ecosystem are dynamic and continuously evolving. Moreover, they continue to evolve along the life cycle of the companies. Sandeep Kapoor, Senior Director and GM of HPE’s Hybrid IT Compute, discussed that in the context of what’s happening right now from the perspective of a pandemic, the IT strategy playbook has morphed into something very different.

“If you asked me a question three months ago, the answers would be a lot different. The most fundamental change in the equation is in addition to the speed, the scale, the latency, and the availability, the one aspect that COVID-19 has put on the discussion table is how investors look at startup companies and wonder how they can get profitable returns,” Kapoor remarked, adding that “this was not the situation three to four months ago where the investment community was investing to build scale and build size.”

He furthered this statement by saying, “our experience tells us that the world is going to be ‘hybrid’ and that cloud is going to be a journey, not a destination.” By this, the next decade is going to be more anchored on how they provide an experience for users to move seamlessly between different clouds.

There are three elements that play critical roles in building the right hybrid cloud model:

1.) Technology — making sure that the provider or the partner of that space is able to have the best technology that encompasses cutting edge hardware and software capabilities, and all the building blocks needed for the right infrastructure.
2.) Economics — how one delivers the right economics so they’re not just wasting a lot of money, given how the IT infrastructure is utilised during the surges and dips of a company’s profit (e.g. to be able to provision capacities when they’re needed, and to not have to spend so much for those capacities when workloads are low).
3.) People — you can have the best class of products and services, and even develop the most sophisticated charging mechanisms, but if your workforce is not equipped with the right set of skills that match the rest of the business infrastructure, the company’s objectives will still be difficult to meet.

HPE has the capability to provide these elements through their proven solutions and team of experts.

The best of both worlds

Simranjit Aujla, Distinguished Technologist of HPE’s Pointnext Advisory Services, explained that enterprises need hybrid cloud to deliver agile and efficient foundation for their digital program. To achieve this, companies need to make a complete assessment of their applications portfolio, to understand their customers and what kind of performance to provide them, and of course, to understand the economic aspects.

Aujla said that enterprises need to ask themselves the question, “what does it cost for me to run what workload, and on what environment?”

He also stressed out the need to think about security, how important it is, and the kind of control a business wants to have over the system. With all of these factors put together as a company grows and scales, they ultimately help businesses decide how to move to cloud.

Some of the benefits that come with a hybrid cloud solution are visibility, security, and control across clouds. Moreover, this kind of IT infrastructure allows real-time tracking, metering, and usage. The flexibility of this environment also means it’s more automated, programmable, and consumable, and allows companies to adapt to economic shifts due to its pay-per-use consumption on-premise, allowing companies the freedom to create, iterate, flex, and scale at speed with the controls in place.

HPE GreenLake

In order to understand a company’s IT strategy, we have to contextualise the pros and cons of cloud models. Today, companies who subscribe to public cloud enjoy the element of on-demand pricing, yet they are compromising their controls, and to a certain extent, their security.

HPE GreenLake provides an on-demand capacity in its pricing model which caters to a cloud-like experience. Most companies are stranded in a loop of overspending for their capacity provisions, or having to wait three months or longer in order to enjoy new capacities buffered by their growing workload.

HPE addresses this by providing a certain base-level capacity as well as a threshold which will ensure that a company’s cloud spending will operate on a pay-per-use basis. During the webinar’s fireside chat, Aujla explained that “HPE ensures that you are able to provision extra compute and storage while at the same time, you only pay for what you use.”

HPE GreenLake is the mechanics to which HPE provides this consumption-based approach to ensure that companies can enjoy the economics of a public cloud in a private environment, and also help companies plan their journey in terms of their workloads, security, performance, as well as the scalability that they require to run their businesses effectively.

Based on where a company is in their cloud journey and on their area of interest, HPE can come in to help them create a plan for the present and a roadmap for the future where the migration strategy will come into the picture.

Moving forward

It makes the most sense for some workloads to be on-premise, while other workloads that are non-critical can be hosted on a public cloud. The decision to get there, however, is a scientific process that HPE has the advisory capabilities to provide.

In many cases, this decision is derived based on a company’s cloud maturity cycle especially when they scale not only in terms of accommodating more customers, but also capturing customers beyond their current demographic. Much of the decision to adopt an IT strategy or to migrate to a new one can be addressed by what is called a “Proof of Concept” where companies can diagnose and identify where they are in their business journeys. HPE can step in and help companies go through this and provide a step-by-step guide on how the IT requirements should take shape.

The question then becomes: are my costs going to spike? Will I have to pay three or four times more for my workload when my business scales up?

Kapoor said that the answer is a resounding no. “You basically have with HPE GreenLake what [Simranjit Aujla] describes as a ‘consumption model’ which basically means you’re charging IT costs based on what you consume. It’s comparable to when you pay for electricity or water as you consume. You are paying for some amount for a fixed commitment and the rest could be variable.”

Kapoor encourages startups to engage HPE GreenLake and see for themselves how the company can help them build something meaningful together. To find out more, the fireside chat section of the live webinar is available on the HPE website.

If you’re interested in taking part in an HPE workshop, you may take this quick survey to let us know. The first 20 respondents stand to win exciting token premiums from HPE.

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This article is produced by the e27 team, sponsored by 
HPE.

We can share your story at e27, too. Engage the Southeast Asian tech ecosystem by bringing your story to the world. Visit us at e27.co/advertise to get started.

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