Similar to many marketing buzzwords, disruption is one that has been used and misused almost as long as the word has existed. However, in today’s tech-savvy marketplace, marketers feel they “coined the phrase,” and prance around sipping overpriced lattes telling everyone just that.

So, why don’t we take a brief step back into history, to around 1954? Back in a time when marketers had never heard of disruption. Hang on, they did.

Take the classic Harvard Business Review article by Theodore Levitt on Marking Myopia – although this is specifically about the rise and fall of whole industries specifically, these changes were driven through disruption. 

Also Read: How Blockchain is disrupting the traditional finance industry

From the Ford Model T, the demise of the humble grocery store being wiped off the map by supermarket chains and petrochemical companies being challenged not once – when the kerosene light was replaced by incandescent lamps.

But again today with the rise of alternative power and battery-powered cars. Let’s face it; disruption is real, it has happened well before us and will continue well after we are gone. 

There is a clear gap in how disruption is being used   

Three or so years ago, every startup was wanting to “disrupt” or be a “disruptor,” taking on the big guys and bringing them to their knees – like David did Goliath.

But today it’s not as easy for a startup to disrupt a corporate as it was three years ago. In fact, for many startups, corporates are becoming the desired partner.   

Why this seismic shift in disruption mantra? Corporates themselves have become more nimble, innovative and aim to disrupt from within.

That is to say, embracing technology to automate, streamline and provide their highly-skilled and innovative workforce with flexible working arrangements.

Previously where many of the potential disruptors who were within companies breaking out, now they are empowered to innovate and create from within.

Startups, SME’s and corporates work together to proactively create solutions for products, services, and markets, leading to collaboration rather than decimation.

Where disruption was once being used to disassemble the ways of the past, now it is being used collaboratively create new blue ocean strategies and customer-led solutions like never before. 

How to look out for the positive indicators of disruption

There are many positive indicators of disruption, such as health and wellbeing, not to mention the obscene rates of obesity and diabetes sweeping across the planet.

Also Read: Can journalists keep up with the pace of disruption?

Fitness empire F45 is building a global fitness empire around providing a 45-minute workout regime that a business executive or family person can make time in their day for.

Food companies such as You Foods are removing the need for expensive and often nutritionally void foods, with portion-controlled, easy to access ready meals.

The outcome is more people are becoming active and eating better, thus reducing the rates of obesity and diabetes within our community.

Then with the wave of health and wellness sweeping across the globe, countries have started implementing sugar taxes. Take Singapore for instance, which banned the advertising of sugary drinks — a positive result from disruption. 

Just because we have always done something a particular way, disruption has broadened even the most traditional and dogmatic mindsets amongst us.

Does startup disruption equate to a lack of management experience? 

With just about anyone able to create a startup with a great idea and a little seed funding, there is no doubt that there is a lack of management experience in startups.

There are certainly cases in which some companies feel so casual that at a certain point we wonder if the co-founders just wanted to hang out, or actually do business.

This is not necessarily all bad, but there are significant corporate governance, systems, and processes that experienced managers can add to the fold. 

The benefit of the “lack of experience” is a new way of thinking. That’s because there are no predispositions to how things should be done.

New startup managers need to be compliant, legal and of course ethical, but besides that, a new wave of thinking is providing startups with flexibility and uniqueness that many employees and customers are crying out for in today’s market place.

Has disruption evolved from unhappy customers? 

Disruption is about change, not simply technology. Netflix is a perfect example, where people got sick of travelling out to Blockbuster stores to pick up their new release videos.

Blockbuster refused to change their business model, so Netflix literally took their customers in a number of years, closing one of the most successful global franchise businesses in history. Why?

Disruption is a customer-driven phenomenon. New technologies come and go. The ones that stick around are those the consumers choose to adopt.

Adoption is critical to success, as with the blockbuster example, Netflix was easily accessible through a Smart TV or computer, it was as expensive as renting a couple of new release movies for the whole month’s subscription and you can unsubscribe at any time – simple to adopt. 

Wrapping up 

Disruption has become part of our daily lives, from our average commute where we are connected through social media, advertising and apps to companies around the globe, through to the way we travel, communicate, do business and purchase our groceries.

Generations ago, the change would have been resisted, however, with the rise of the millennials, change is not only embraced, but it is also demanded. But true innovation and disruption should aim to change the customers’ world not only for a profit but for meaningful good. 

Disrupting for the sake of being a “disruptor” has moved on, the time is to innovate, iterate and stay relevant. Regardless if you are a startup a big corporate, social enterprise or not-for-profit — the key to disruption is making the world a better place.

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Editor’s note: e27 publishes relevant guest contributions from the community. Share your honest opinions and expert knowledge by submitting your content here.

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Image Credit: Alexandru Goman

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It is undeniable that OTT has been taking over the entertainment industry ever since the growing popularity of Netflix. This does not apply only to customers in the Western hemisphere –even in the Asia Pacific, changes are apparent.

The changes possess a unique challenge for operators of pay-TV services.

In an interview with e27, Vewd CEO Aneesh Rajaram points out that while the latest industry reports show that the number of PayTV subscribers is still growing annually, the growth rate has been affected by the arrival of a new population who are getting more access to the internet via mobile phones or affordable broadband services at home.

“This population is starting to choose a different mode of video consumption habits than a traditional pay-TV subscription. This results in losing existing subscribers (cord-cutters) and also failing to attract the new younger demography,” he says.

Vewd is an OTT software provider for smart TV and set-top boxes devices. In this interview, Rajaram shares his insights on the growing trends of the ‘cord-never generation’, traditional pay-TV operators in Southeast Asia, and what it means for the entire entertainment industry.

Also Read: gojek introduces local content streaming GoPlay, adding more to its super-app ambition

Everybody streams today

In this pivot from traditional methods of viewing videos to streaming content from anywhere, how can pay-TV operators compete with these platforms?

Aneesh believes that it is important to understand the key trends before the problem is addressed.

“The solution really would be for pay-TV operators to add streaming capabilities to their boxes to offer consumers more choice … and also to come up with new affordable devices for consumers to conveniently stream their preferred content,” he elaborates.

Although, this might sound like pay-TV operators need to aggregate or become OTT platforms altogether in order to float the waters. As daunting as it sounds, the statistics are in favour of the latter.

Gen Zs and millennials are more likely to stream than the Gen Ys and Gen Xs, this seems to be a widely known idea. But Rajaram says that it does not mean that the older cohorts –people aged 45-55-year-old– do not stream content.

“Even though Gen Zs and millennials stream more and more likely to use OTT services, the universal trend is that every home is starting to get streaming services and is likely to have at least one streaming service going forward,” he says.

The locational differences are mostly in the willingness to pay, in his opinion.

Also Read: Shopee takes aim at Lazada with live streaming play

Consumers in the Asia Pacific region are more likely to use advertisement-supported streaming services, compared to North American users who tend to go for more subscription-based services.

Local players in the sector such as Hotstar and Iflix are immensely using free advertisement-supported services to give consumers choices. This will eventually enable consumers to work their way into getting subscribers to pay on a monthly basis.

What is next for the entertainment industry

Netflix has been known to launch original content that is only available on its own platforms, such as Aaron Paul’s El Camino and Adam Sandler’s Murder Mystery. In the Asia Pacific region, even popular Indian movie director Karan Johar launched his movie Drive exclusively on Netflix.

This trend has led industry players to believe that this is how streaming platforms are going to disrupt the film industry.

Interestingly, Rajaram actually believes that it will not disrupt but level the playing field in the entertainment industry.

“… By providing a lot more opportunities for large as well as independent studios to get their content distributed in the world. Traditionally, it used to be difficult for independent content creators to really produce content through content distribution ecosystem,” he explains.

But now, with the existence of OTT, the number of apps and services available in the home mean that these providers can license their content to multiple players –leading to more homes reached easily at the same time.

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Image Credit: Vewd

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WeWork plans to lay off 4,000 staff [Reuters]

Office-sharing startup WeWork is planning to cut as many as 4,000 jobs as a part of a turnaround plan put in place by top shareholder Japan’s SoftBank Group after it took control of the company this week, Financial Times reported on Wednesday.

The job cut will amount to just under a third of WeWork’s global workforce, and about 1,000 of the cuts will hit employees such as janitorial staff, the report said, citing people with direct knowledge of the plans.

SoftBank agreed to spend more than $10 billion to take over WeWork on Tuesday, giving a near US$1.7 billion payoff to the startup’s co-founder Adam Neumann to relinquish control.

New Gojek co-CEO says dual listing likely but no immediate IPO plans [DealStreetAsia]

Indonesian unicorn Gojek’s new joint chief executive officer Andre Soelistyo on Thursday said the ride-hailing and payments major is likely to go for a dual listing, with the IDX as its primary destination.

He declined to divulge the second destination where the company could list its shares. Addressing a media briefing in Jakarta, the former Gojek group president said the company had no immediate plans to tap the public markets.

“It’s fair to say that the [Indonesia stock] market is not well educated yet. Knowing that, if we can deliver on our mission of covering a larger part of the economy and building sizeable business opportunities, that’s comparable to some of the larger conglomerates in Indonesia such as Astra and BCA and some of the big banks,” Soelistyo said.

Visa and Revolut launches multi-currency debit card [press release]

Visa and Revolut have launched a multi-currency travel debit card that allows Singapore consumers to spend overseas in over 150 currencies at the real exchange rate without hidden fees.

Findings from a YouGov survey commissioned by Visa revealed that Singaporeans are receptive towards neobanks and have expressed strong interest in such a debit product.

Quote attributed to Kunal Chatterjee, Visa Country Manager for Singapore and Brunei.

“Revolut is the first neobank that Visa is partnering in Singapore to issue a multi-currency travel debit card. Based on a research that we conducted on Singaporeans, more than 70 per cent of millennials are keen to sign up for a multi-currency travel product offered by a neobank. In fact, Singaporeans are most concerned about not getting the best exchange rates when they visit a money changer, so it is not surprising that close to 80 per cent of millennials say they would change less money and use this multi travel currency card when travelling. As we progress into a more digital society, consumers expect to lead a digital lifestyle and make payments seamlessly when they travel without worrying about carrying too much cash.”

AI startup Crediwatch raises US$3.2M [press release]

Crediwatch, a Bangalore-based techfin company building AI/ML tools to help the financial services industry reduce credit risk, has secured US$3.2 million in Series A funding, led by ARTIS Labs. Abstract Ventures also participated.

The funding will accelerate R&D and commercialisation of Crediwatch’s platform.

Prior to this round, Crediwatch has raised US$1.6 million.

Crediwatch is a ‘data insights-as-a-service’ company that provides lenders, businesses with actionable credit intelligence on private entities they need to improve trust and increase their lending and trading activity. Crediwatch does this with no human intervention by deploying the latest practical AI and technology tools that provide the most reliable comprehensive real-time inputs.

 

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Life skills are surprisingly crucial to your success at work, too. Here’s why Mark Zuckerberg has mastered both

What are life skills, anyway? I like the definition from UNICEF: “Life skills are defined as psychosocial abilities for adaptive and positive behaviour that enable individuals to deal effectively with the demands and challenges of everyday life.” These life skills include cognitive skills for analysing and using information, personal skills for managing oneself as well as interpersonal skills for communicating and interacting effectively with others — all critical to your success as a leader and entrepreneur.

While our parents are typically the ones to teach us life skills, there are others out there who can provide lessons about life skills. Facebook Founder Mark Zuckerberg is one of these people whose public experience taught me about what it really means to achieve success. Here are seven life skills that I learned from him, and how you can apply them to your own career:

Also Read: Singapore fourth in Asia for government data requests: Facebook release

1. Equanimity.This is a fancy way of saying that Zuckerberg doesn’t lose his cool when he’s under pressure or in a stressful situation. Instead, he calmly approaches even the most difficult situations because anger doesn’t breed success — it only serves to alienate or give the impression that someone feels they don’t have control over a situation. Developing this equanimity has helped improve my relationships with employees and colleagues while providing a way to think more clearly about the critical problem or pressures in front of me.
2. Critical thinking. Zuckerberg has noted his interest in always going deeper with an issue or idea in order to really make a difference, be disruptive and maximise the value. As he once said, “I got my first computer in the sixth grade or so. As soon as I got it, I was interested in finding out how it worked and how the programmes worked and then figuring out how to write programmes at just deeper and deeper levels within the system.” I could see that success only comes from taking the time to think more critically rather than just accepting the first idea that comes to mind.
3. Problem-solving.Zuckerberg has always focussed on solving problems. As he noted in a biography about him, “The question I ask myself like almost every day is, ‘Am I doing the most important thing I could be doing?’ Unless I feel like I’m working on the most important problem that I can help with, then I’m not going to feel good about how I’m spending my time.” I knew that, at the heart of every business I considered creating, there had to be a relevant problem that needed solving to help a consumer or a business.

Also Read: Why Facebook’s early investors funded this mobile medical consultation startup

4. Effective communication.While many leaders leave employee communication to others on the team, Zuckerberg has always taken on this role himself. In creating a company that increases communication and interaction between people, it makes sense that he would also take this approach with his employees. Many of those who have worked at Facebook note how he is always walking around, talking to everyone, asking questions and getting to know them personally. When I tried this for myself, I realised how much more willing my team members were to share what was going on, how they felt, and voice any ideas they had for making changes. Keeping open communication with your team not only builds trust but can also help you be a more effective leader.

5. Assertiveness.Zuckerberg is not interested in following or doing things on other people’s terms. As he noted in a Wired Magazine interview, “Sometimes we are going to do stuff that’s controversial, and we’re going to make mistakes. We have to be willing to take risks.” It’s this attitude that proves how a product, service, company and brand can make strides in completely changing an industry. Success doesn’t come from worrying about how something will work; instead, you just have to jump in and do it.

6. Mindfulness:Zuckerberg doesn’t let his critics get to him. I learned that the ability to ignore the noise around me has helped me to use the energy I would have wasted on worrying about what others thought of me. I use it to fuel creativity, innovation and actions that have furthered my business success. Taking a mindful approach to what you want to accomplish — and blocking out the rest — is critical.

7. Vision.In recent years, Zuckerberg has become more involved in shaping the global business landscape, illustrating that he is more than just a “one-hit wonder.” His recent address at the United Nations noted the need to expand Internet access to developing nations, illustrating his interest in the future of human rights and social issues. Zuckerberg has also met with country leaders as part of his vision for shaping future generations and helping tackle various global social problems. I value his leadership style and encourage those working in technology to follow suit in taking on a bigger role in real-world issues, rather than relying on politicians to do it for us.

Altering your own thinking, behaviours and actions accordingly can help you deliver positive results.

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Cynthia Johnson is the Director or Brand Development at American Addiction Centers, previously Managing Partner at RankLab (acquired by AAC Holdings, Inc. 2015)

The Young Entrepreneur Council (YEC) is an invite-only organisation comprising the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched BusinessCollective, a free virtual mentorship programme that helps millions of entrepreneurs start and grow businesses.

This article was first published on e27 on May 2016.

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Bitcoin as a symptom 

As it rose to popularity, many experts predicted that it would become the go-to solution for remittances, especially in Southeast Asian markets like the Philippines, which have high overseas working populations. 

Bitcoin – the pundits suggested – would allow overseas Filipinos to send their remittances more affordably than traditional wire transfer services like Western Union. Even companies that traded Bitcoin, such as Coins.ph and Satoshi Citadel Industries, communicated the expectation that remittances would be a major use case. 

Several years later, Bitcoin has indeed taken off in a big way in the Philippines and other neighbouring ASEAN markets, but not for the reason most anticipated. The money corridors of giants like Western Union have largely remained unscathed. Instead of sending remittances via Bitcoin, Filipinos have taken to the cryptocurrency as a form of investment, trying to profit off as a speculative tool.

Also Read: A layman’s guide on how bitcoin is aiming to transform the global economy

What should be interesting to note is that such Filipinos are not necessarily interested in Bitcoin itself – they hold no ideological affinity for the decentralization of money, or other similar ideals usually associated with the earliest adopters of the coin. These Filipinos simply lacked access to investment instruments, and Bitcoin – by its sheer ubiquity in tech and business media – happened to be the easiest to invest in. If the financial exclusion is a problem, so, too, is investment exclusion: People have no channels to make their money grow.

That’s why the rise of digital investment channels is so important for a country like the Philippines. The fin-techs who provide mobile wallets, including PayMaya, GCash, Coins.ph, and Rebit, now count millions of users between them. Now that Filipinos have the means to store value, they also need to be given channels to increase this value. On this front, there are many promising local and global companies accomplishing just this task.

Next-generation investment platforms

The local startups in the Philippines addressing the need for more investment channels are as much impact- as profit-oriented. And within the broad impact of helping people in need of money, people can further segment by their own particular interests. 

If you’re passionate about helping students, you can extend a loan to students via InvestED. This loan will help with a variety of academic-related expenses, such as their tuition, dorm fees, daily allowances, or school needs like their laptop. In return, you as a peer lender get 6 to 12% per annum on their investment.

If you care more about rural communities, on the other hand, you can invest in a platform like Cropital. The platform connects peer lenders with farmers, who use the capital to scale up or modernize their farms in some way. There then becomes three way value creation: the crops grow, the farm’s business grows, and the investor’s investment grows.

Founded in Israel, global social trading platform eToro has become very popular in Southeast Asia, the Philippines included. The company has pioneered copy trading, which makes it easier for new or busy investors to invest in the stock markets by allowing them to automatically copy the future trades of a trader who matches their risk appetite and other preferences.

eToro also notably has numerous CopyPortfolios that allow investors to copy thematic portfolios, one of which is a 5G portfolio that gathers 45 companies integral to the global rollout of 5G mobile network.

These include tech manufacturers like Intel and Hewlett-Packard as well as telcos like AT&T, Telenor, and China Telecom, which launched the third telco in the Philippines with Mislatel Corp. Filipinos, in short, will be able to invest in the companies indirectly and directly responsible for one day deploying 5G where they live and work.

Also Read: 5 legal mistakes startups make after inception and how you can avoid them

That InvestED, Cropital, and eToro allows Filipinos to invest in the development of their own communities – be it through human capital or technology infrastructure – should be noteworthy for every founder in Southeast Asia.

One, Filipinos want access to financial instruments that allow them to grow their money, in a way that makes sense for them. People don’t want to be pigeon-holed into investing in whatever financial trend is currently dominating the headlines, but have genuine options available to them, each of which they can carefully consider through transparent terms.

Furthermore, given the choice between investing in an abstract commodity and one that has a direct impact on their community, Filipinos will almost always pick the latter. It’s an easy choice. Why just earn money when you can do so while also helping your less fortunate neighbours or building your community’s tech infrastructure?

Founders across the Asia Pacific need to think of ways they can similarly create value for multiple stakeholders, spread across people or organizations in need of capital and those who have it to lend or invest. If they achieve this goal, founders will have something even more valuable than the oft-cited platform or marketplace that they say they want – they’ll have genuine community.

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Editor’s note: e27 publishes relevant guest contributions from the community. Share your honest opinions and expert knowledge by submitting your content here.

Join our e27 Telegram group here, or our e27 contributor Facebook page here.

Image Credit: André François McKenzie

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