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Real estate platform 99.co appoints two tech veterans for executive positions

Rajesh Grover will be Managing Director for 99.co Indonesia, and Vivek Kumar will be new Head of Product

Real estate platform based in Southeast Asia, 99.co, just announced the appointment of two executive hires of the position of Managing Director and Head of Products.

Rahesh Grover, who previously co-founded Lamudi and managed the company’s profitable market of Sri Lanka and Bangladeshi, has been appointed Managing Director of Indonesia-based 99.co.

Vivek Kumar, who takes the role of Head of Product in 99.co, used to lead one of the two product teams at MagicBricks, and was a product leader from Amazon and Snapdeal.

In 99.co’s official statement, the company noted that the new hires will help shape the trajectory of 99.co within the real estate classifieds market.

According to Darius Cheung, 99.co CEO and co-founder, both new additions have extensive experience within proptech and will form a part of 99.co’s move towards a young, entrepreneurial team, purpose-built plans.

Also Read: 99.co completes US$15.2M Series B funding round, reveals expansion plan

“The traditional classifieds portal model is a sunset business. Innovation within classifieds is not just about improving features step-incrementally but developing a new and futuristic model,” added Cheung.

Grover will be responsible for driving profitability of Indonesia operations while growing the business, while Rajesh will be responsible for managing a team across three countries; US, China, and Singapore to deliver seven commercial products for Asia Pacific, European, and Latin American markets.

Just last month, 99.co announced that it has raised a US$15.2M Series B round led by MindWorks Venture and Allianz X, with participation from existing investors East Ventures, Sequoia (India), and Eduardo Saverin.​

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Indonesia’s fifth unicorn startup is OVO

Finance Asia stated that the valuation of OVO has reached US$2.9 billion or more than IDR40 trillion

OVO_BudiKusmiantoro_NewCtO_Indonesia

Earlier this year, former OVO Director Johnny Widodo (now CEO of BeliMobilGue) stated in an interview with CNBC Indonesia that the digital payments platform has become one of the startups with more than US$1 billion valuations –a title commonly known as a unicorn. The narrative seemed to get toned down a bit as Indonesia continued to be known to have four unicorn startups: gojek, Tokopedia, Traveloka, and Bukalapak.

However, Finance Asia in its report last week cited a source that claimed OVO to have reached unicorn status through its latest funding round at US$2.9 billion valuations. A number that might have become obsolete today.

Commenting on the report, our source at OVO did not deny that the company –which has Lippo Group, Tokyo Century Corp, Grab, and Tokopedia– has reached unicorn status.

Also Read: Grab reportedly wants to merge OVO with Ant Financial’s DANA. What does it mean for the rest of us?

The 2018 Startup Report that DSResearch team has launched placed OVO as one of the candidates for unicorn status, amongst startups with more than US$100 million valuations.

Leading the Indonesian digital payments sphere with GoPay, it is obvious that the company is facilitating a massive amount of cash transactions in its platform, which might reach trillions of Rupiah each year. The fact that OVO has been chosen to become a primary online payments option on Tokopedia has helped push the average usage of the platform for each user.

Last week, a report has also circulated about the potential acquisition and merger between OVO and Dana, as part of the effort to defeat the domination of gojek in Indonesian digital payments sphere.

Certainly, having a unicorn status does not mean that it is the end of the road for a startup. Report of a recent layoff at Bukalapak, as part of its effort to balance between growth and profitability, proves that it is never as easy as it seems.

The article Startup Unicorn Kelima Indonesia Memang adalah Ovo was written by Amir Karimuddin in Bahasa Indonesia for DailySocial. English translation and editing by e27.

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SOSV, 500 Startups invest US$2.55M seed round in deep tech startup SEPPURE

The Singapore-based startup will use the funding to ramp up the production of chemical-resistant nanofilters and run pilots with potential customers across multiple industries

SEPPURE, the Singapore-based separation-tech startup, announces that it has closed a US$2.55 million (SG$3.54 million) seed round led by SOSV, a US-based hardware investor. Other participating investors include Entrepreneur First (EF), 500 Startups, SGInnovate, Koh Boon Hwee (Chairman of Nanyang Technological University (NTU) Board of Trustees, Credence Partners, Yeo Hiap Seng, and Far East Orchard), Rekanext, Belmond Capital, and several other prominent investors.

The company said that it will use the seed funding to increase the production of chemical-resistant nanofilters. It will also run industrial-scale pilots with potential customers across multiple industries.

SEPPURE creates sustainable nanofiltration solutions to separate chemical mixtures at a molecular level with minimal energy use. Most of the current separation technologies such as evaporation and distillation, use heat for chemical separation.

These thermal processes use up to 15 per cent of the world’s energy, and. SEPPURE’s technology eliminates the need for heat, curbing the reliance on one of the most energy-intensive and polluting processes on the planet.

SEPPURE was founded in 2018, inspired by Dr. Mohammad Farahani’s Ph.D. program at the National University of Singapore (NUS) four years ago. With the help of a grant from the National Research Foundation of Singapore (NRF), Dr. Farahani and Professor Neal Tai-Shung Chung, who is now the acting technical advisor of SEPPURE and Provost’s Chair Professor at NUS, developed the core technology to separate chemicals sustainably.

Also Read: These 6 deep tech startups are set to compete for expansion opportunity in Suzhou

SEPPURE’s technology can be utilised across multiple markets including food, pharmaceuticals, petrochemicals, and oil & gas.

Duncan Turner, General Partner at SOSV and Managing Director at HAX program in Shenzhen, who led the round, said: “With SOSV focussing on early-stage deep-tech investments for the industrial and healthcare space as well as software-based investments across Southeast Asia, SEPPURE becomes a revolutionary portfolio in an often overlooked area, promises incredible impact in energy-saving through hardware-enabled material science.”

Alice Bentinck, co-founder, and CPO of Entrepreneur First, also commented on the investment: “Farahani and Amir are not only two exceptionally talented individuals but with their combined technical and academic experience in the area, we believe that there is simply no other team in the world more qualified to build a nanofiltration company like SEPPURE.”

The startup has previously won the President’s Innovation Challenge Award 2019 held at Tsinghua University by X-LAB.

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Today’s top tech news, Sept 17: WeWork expected to postpone IPO

In addition to WeWork, we also have updates from Bitcoin Co, Binance, and Terafunding

WeWork expected to postpone IPO – The Wall Street Journal

The We Company, the parent company behind US-based office-sharing startup WeWork, is expected to postpone its IPO following concerns about its corporate governance and company valuation, The Wall Street Journal reported.

Citing people familiar with the matter, the report detailed that the company was supposed to begin a roadshow to market the shares on Monday, ahead of its trading debut next week. But the IPO is likely to be shelved until “at least next month.”

The decision reflects the difficulty that the company and its co-founder and CEO Adam Neumann have been facing, even after “dramatically” slicing its valuation and revamping its governance.

Confusion ensues Bitcoin Co’s shutdown – Bangkok Post

Confusion amongst cryptocurrency users and enthusiasts ensues after Bitcoin Co, which is said to be Thailand’s largest digital asset exchange, announced its shutdown on September 2, Bangkok Post reported.

Bitcoin Co said that it plans to cease operations at the end of September to “focus on other business opportunities.” In addition to igniting price slump for digital assets traded on the exchange, the announcement also led to speculation over the real reason of the shutdown.

“The company will not seek to hold a Securities and Exchange Commission [SEC] licence for digital asset exchanges for 2020, and we ask all customers to withdraw their funds before November 1, 2019,” the company announced.

It also stated that after November 1, the company will operate its bx.in.th as a platform to contact about outstanding issues. All deposits will also be disabled after September 6.

Also Read: What WeWork has taught me about people

South Korean P2P lending platform Terafunding raises US$18M in Series B – Press Release

Terafunding, South Korean real-estate-focussed P2P lending platform, announced the completion of a US$18 million Series B in August.

In a press statement, the company said that the funding round included investors such as KB Investment, Hana Ventures, and IBK Industrial Bank. It included the participation of Woomi Construction as a strategic investor.

The company has been focusing on providing reasonable financing solutions for local developers who have limited access to development loans from the financial institutions, forcing them to rely on private financing with high-interest rates that are often over 30 per cent per annum.

Terafunding plans to focus on acquiring talent from the real estate, finance, and IT sectors while working to accelerate its advancement on project screening systems and risk management processes.

Indian logistics tech startup Blowhorn raises funding from Venture Catalysts, others – Press Release

Catbus Infolabs Pvt. Ltd, the Bangalore-headquartered intra-city tech-logistics company that operates the Blowhorn platform, today announced that it has raised an undisclosed funding round led by a “prominent” undisclosed investor.

It included the participation from existing investors Chiratae Ventures and Dell Foundation as well as new investors that include Venture Catalysts, James Lee Sorenson, and Japanese VC firm Dream Incubator.

The startup aims to connect logistics service users to mini-truck drivers through a website and a mobile app.

It claimed to have grown its revenue over 500 per cent since its previous Series A funding round while enhancing its industry-leading margin. It also claimed to have expanded to over 30 cities and now has over 25,000 driver partners on its platform.

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Expat life: where to work if you want a career in FinTech ?

If you’re looking for your next big career move, here are the best places to work and live as a FinTech expat

 

There are so many reasons to get a job in FinTech. With excellent job availability, ample funding, high salaries and plenty of workplace perks, FinTech careers can be advantageous. With large numbers of startups surfacing each year in top cities worldwide, employees can benefit from being immersed in different startup cultures while exploring amazing new places. 

The FinTech industry is one of the most vibrant spaces to work in right now. And it’s the perfect transition for those who are already working in traditional finance, or for experts in other technology sectors.

Silicon Valley

Home to Apple, Facebook, Netflix and many other tech giants, it makes sense that Silicon Valley is the place to be to begin your career in FinTech.

New financial startups are popping up all the time in San Francisco, and salaries are at an all-time high in this corner of the industry. This is the place where a six-figure household salary would be considered as ‘low income’, and where competitive packages far outweigh the high cost of living (something that can’t be said of other expensive cities).

Also Read: What Singapore can learn from Silicon Valley

As an expat in San Francisco, you will have so much to see and do at weekends. Just an hour away from the Napa Valley wine trail, and home to some of the most incredible gastronomy, your time here will be filled with fun, luxury and entertainment. 

London 

According to Tech Nation, there are more than 300,000 tech jobs in the UK capital. There are over 7,500 startup births, with 20% of all FinTech companies being ‘high growth’ firms, and over £56 billion in digital tech turnover. The average advertised annual salary is £61,803, and there are some great workspaces and amazing places to socialise. 

When it comes to being successful, this is the city to spur you on. Whether you’re an entrepreneur or looking for a job in a startup, you’ll be utterly inspired. London is home to 14 of the 47 ‘unicorn’ status companies in Europe, double the number of the next closest country.

China (Beijing or Shanghai)

China’s FinTech scene is another level when it comes to the size and power of its leading companies. Globally-recognised organisations like Beijing crypto-mining giant, Bitmain, is already one of the most successful startups in the world. It has already reached ‘unicorn’ status and is set to achieve ‘decacorn’ status (valued at US$10 billion or more) in just over five years. 

Also Read: How to start a business in China as a foreigner

In Shanghai, the online finance marketplace, Lufax (Lu.com) is headquartered there and is predicted to reach its ‘decacorn’ status in around four years’ time. 

Singapore 

Outside of China’s top cities, Singapore is perhaps the biggest and most important FinTech hub for expat workers in Asia. The city-state has invested over US$453 million in the first half of 2019 into developing and growing the industry, and there’s excellent job availability for those who are willing to move and start a new life here.

And with so many benefits of being an expat in Singapore, you’ll probably never want to leave.

Besides the amazing food, Singapore is a very clean and well-maintained place, with outstanding transport links, very low crime, political stability and zero corruption, and plenty of things to see and do at any time of day/night.

Editor’s note: e27 publishes relevant guest contributions from the community. Share your honest opinions and expert knowledge by submitting your content here.

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Image Credit: Nigel Tadyanehondo

 

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Former Lazada technology VP joins Carousell as CTO

Carousell continues the string of high profile hires with a new CTOworking in office e27

Fast-growing classifieds Carousell appointed Igor Volynskiy as CTO.

Taking over from Lucas Ngoo, Carousell’s co-founder who had been serving as CTO to date, Volynskiy will be responsible for developing Carousell’s technology capabilities, including engineering, data science, and analytics, product and design. Volynskiy will oversee all technology-related functions in Carousell and will report to co-founder and CEO, Siu Rui Quek.

Formerly, Volynskiy was Technology VP at Lazada and VP of Operations and Marketplace Technology at RedMart. He has over 20 years of experience in leading cross-functional organisations of software engineers, product managers, data scientists and industrial engineers to drive business results.

Also Read: Carousell raises US$56 million at valuation of US$550 million

Ngoo said, “With Igor joining us as CTO, we’re looking forward to leveraging his leadership experience within the rapidly evolving e-commerce space and extensive understanding of technology infrastructure, to build a world-class product and engineering team to accelerate our growth and monetisation efforts.”

Volynskiy’s appointment follows a string of high profile hires  Carousell made in 2019, including VP of Operations Su Lin Tan, Chief Commercial Officer Lewis Ng and Managing Director of Ads JJ Eastwood.

A part of the company’s ongoing investment in deep technology capabilities and AI, Carousell has rolled out several product updates that aim to create personalised and intuitive experiences to help users buy and sell with ease. They rolled out an object identification feature, where an image taken for a listing is automatically provided with recommendations for the object’s name, product categories, and optimal selling price.

Image credit: Photo by Room on Unsplash

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E-sports, content creator marketplace yup.gg launches platform to connect brands with audiences

Singapore-based startup yup.gg launches its platform with 2,000 content creators, followed by 50 million fans

Left to Right: Tim Zhu, Raiford C. Cockfield III, and Nicholas Khoo

yup.gg, a Singapore-based e-sports and content creator marketplace, announced the launch of its platform, bringing 2,000 content creators with 50 million fans collectively.

The platform seeks to help brands access marketing opportunities in the games and e-sports industry. The company further noted that the yup.gg platform provides end-to-end campaign management tools to aid brands in planning, executing, measuring, and optimising marketing activity.

With that being said, video game IP owners, agencies, e-sports players/teams, and content creators can access new monetisation opportunities, organisational tools, and a network to connect and learn from their peers.

yup.gg mentioned that the launch of the platform is a way to address the US$77 billion games market in Asia Pacific and Latin America.

yup.gg is founded by Raiford C. Cockfield III, a former Head of APAC – Twitch, an Amazon Company; Nicholas Khoo, who brought 14 years of e-sports experience; and Tim Zhu, a former Head of Supply Chain Engineering – Applied Materials.

Also Read: Is becoming an eSports athlete a good career choice?

yup.gg has entered into several non-exclusive partnerships with companies such as Branded, Globe Telecom, and other regional partners. Some agencies, e-sports teams, and content creators based in Southeast Asia and Brazil have also signed up to monetise their offering through yup.gg.

“We aim is to create a home for passionate e-sports and game-loving content creators to find monetisation opportunities and feel safe and informed in the decisions they make to grow their careers. All this while helping brands discover and work with creators most effectively and efficiently possible,” said Cockfield.

yup.gg said it recently completed its seed round, led by Kickstart Ventures and global e-sports industry executives, including former Twitch founding team member and executive Jonathan Shipman.

It is recently incubated at Infocomm Media Development Authority’s (IMDA) PIXEL innovation space in Singapore.

Image Credit: yup.gg

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Surabaya-based PinjamWinWin secures funding from SOSV MOX, aimed to help finance unbanked Indonesian

Peer-to-peer (P2P) lending fintech company PinjamWinWin is based in the second-largest city in Indonesia

PinjamWinWin, a P2P lending fintech company based in Surabaya, Indonesia, announces that it has raised funding from SOSV, a top 20 US venture capital fund, according to PitchBook. The number of investment made is undisclosed.

With the funding, PinjamWinWin said it will continue providing around 185 million unbanked Indonesians with insurance-backed loans. The investment from SOSV will enable the company to scale its operations and work towards financial inclusion in Indonesia.

“The investment from SOSV will accelerate our growth and help us focus on gathering more lender funds with a special interest in institutional funds. These funds would be the ammunition used to further dominate the US$60 billion P2P lending market opportunity in Indonesia,” shares James Susanto, founder and CEO of PinjamWinWin.

PinjamWinWin is a fintech P2P lending company founded in 2015 by James Susanto, banking, mining, and trading veteran and an alumnus of the University of New South Wales, Australia.

Its mobile app connects lenders and borrowers through its mobile app, offers a less than a day processing time with no collateral and great interest rates. The company claimed that the platform has been able to deliver short-term loans for small and medium-sized businesses.

Also Read: Meet the 10 Indonesian fintech startups you may have never rooted for before

PinjamWinWin recently graduated from SOSV’s Mobile Only Accelerator (MOX), an accelerator program that focusses on emerging markets such as Southeast Asia and South Asia.

MOX—which is operated by SOSV, a top 20 US VC fund (PitchBook)—has long been active in Indonesia’s startup ecosystem. The accelerator’s portfolio includes Achiko, a fintech provider for the unbanked, and ELSA, which raised funding from Google’s Gradient Ventures and recently announced its expansion into Indonesia.

PinjamWinWin finances personal loans of US$35-350 and invoice financing of US$3500-150.000. Through the platform, users also have the option of placing their funds and becoming lenders to enjoy a fixed annual interest of 12-48 per cent.

Recently, PinjamWinWin signed an insurance deal with an insurance company in Indonesia, making any funds placed guaranteed and secure.

Also Read: Meet 10 new startups graduated from SOSV’s MOX programme in Taiwan

“Indonesia is still lacing a credit rating infrastructure. Farmers couldn’t get enough financing and middlemen would buy for low and sell for high. I witnessed all this firsthand and wanted to find a solution,” Susanto added.

PinjamWinWin claims that it has successfully disbursed over US$9 million in loans.

Image Credit: PinjamWinWin

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Today’s top tech news, Sept 16: Indonesian e-wallet LinkAja to release sharia-based service

In addition to LinkAja, we also have updates from Lee Fixel, AttainU, and Roots Venture

Indonesian e-wallet platform LinkAja to release sharia-based service – DailySocial

Indonesian e-wallet platform LinkAja (formerly known as TCASH) announced that it is ready to launch a sharia-based service in November, DailySocial wrote.

The announcement was made following the awarding of sharia-compliance certificate by the national sharia council of the country’s ulema council (DSN MUI).

With the certificate, LinkAja plans to start processing e-money license application to the central bank. This process may take 40 working days.

The company also announced that it has formed a sharia monitoring council as part of the requirement to run a sharia-based business.

Tiger Global’s Lee Fixel to launch US$1B new fund – Deal Street Asia

Former Tiger Global executive Lee Fixel is set to launch a new US$1 billion fund called Addition, Deal Street Asia reported.

Citing three anonymous sources, the report stated that the fund will be launched “as early as next month” and will be launched “as soon as a non-compete agreement with his former employer expires.”

The investor plans to actively look at startups in India and Southeast Asia.

As the head of Tiger Global’s private equity business, Fixel led the firm’s investment in Flipkart, which was later acquired by Walmart.

Also Read: Indonesia’s state-owned lender BNI to set up a US$50M VC arm, to invest in LinkAja

Indian edutech startup AttainU raises angel funding round – Press Release

Bangalore-based edutech startup AttainU today announced a funding round from investors that include Shailesh Rao (ex-Google India Head), Nikhil Rungta (ex-Intuit India Head), Anil Gelra (Founder of SnapMint) and Manish Kumar (Founder of KredX and LetsVenture).

Founded by Divyam Goel and Vaibhav Bajpai in 2018, AttainU currently offers full-time, online seven-month-long software engineering courses for users looking to get into software engineering careers. It also provides career counselling as part of their student assessment process and connects graduates to industry partners for placement upon completion of the course

The company plans to use the funding to further strengthen faculty, development of courses, counselling teams, and build a semi-automated platform to cater to the huge inbound student demand they claimed to be receiving.

Roots Ventures invests in health food company Kaarya Naturals – Press Release

Multi-stage and sector-agnostic investment firm Roots Ventures today announced an undisclosed investment into Kaarya Naturals, a Mumbai-based health food company.

Founded by Kajal Bhatia, who is said to be India’s first certified whole food nutritionist and a diabetes educator, the company currently retails its range of protein and health bars under the brand eighty20.

It plans to expand its range of healthy snacks.

“We are what I call a snacking nation, but at the same time, we are increasingly witnessing a trend of eating healthy without compromising on taste. Consumers are focusing on nutrition and additionally, vegetarians looking for ways to overcome protein deficiency in their traditional diet. We are excited to be partnering with Kajal who brings her significant experience in health and nutrition to launch great tasting and healthy snacks, their association with TJUK will provide the company, ability to reach a wider audience in a short period of time,” Japan Vyas, Managing Partner of Roots Ventures, commented on the investment.

Image Credit: LinkAja

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The podcast fever: why are listeners tuning in more frequently than ever?

As people are getting busier, podcasts provide people with an easy alternative to listen to subjects they love on the go

How do you tell if podcasts are today’s go-to medium for brands and businesses? 

When cats have their own– a whole 30 minutes of them just purring. No joke.

As of current, there are about 700,000 (not just of cats) active podcasts, with some 29 million episodes altogether!

This is an increase from 550,000 and 18.5 million, respectively just last year. Local English newspaper, The Straits Times, reported that it’s home podcast together with The Business Times saw a growth of 300 per cent in downloads since its first launch back in March 2018. The article also highlighted local Malay-language podcast, OKLETSGO, whose listeners tripled in a matter of six months! Talk about an evident rise.

Podcasts, or also known as audio blogging, have been around for more than a decade. The concept sees two or more individuals discussing specific topics, sharing their thoughts and opinions.

Coupled with influencers and YouTube content creators, the likes of Gary Vee, Casey Neistat, Alisha Marie and Remi Ashten adding podcast onto their credentials, brands have also begun flocking the platform.

They say businesses go where the demand calls, so why are consumers more into podcasts these days? And is the platform worth considering for your brand?

You can listen to what you want anytime, anywhere

With podcasts being available on our phones, cue Spotify and iTunes, seeking information and entertainment has never been more convenient. It is like the Netflix of audio. And the fact that it only requires listening, this makes information more accessible to consume than when you have to read and interpret text yourself.

Or even when compared to watching videos for that matter. With videos, there is always the need to fix the eyes on the screen.

Have you ever turned on a YouTube video and multi-task with something else? There is just that urge of needing to glance at the screen to see what is the next scene because deep down, you are concerned that you will miss something exciting.

Also Read: How to use podcasts to enhance your brand visibility and reach

The format of having a conversation on podcast enables topics to be thoroughly discussed for the listener, creating a deeper engagement between the receiver and the content. Brands are collaborating with podcasts for their ad campaigns because it is one of the ways to connect with the audience.

Sephora

Sephora released a new range of 40-shades long-lasting lipstick back in 2017. They collaborated with Girlboss Radio on a podcast campaign and featured conversations with inspiring women.

Back in the day when podcasts were not popular, people most likely have their favourite DJ or radio station, especially for a particular segment. Unlike radio though, the content on podcasts are more niche, specifically in different categories.

So why would we not listen to content that interests us? With podcasts, listeners can pick and choose topics of their interests without having to follow a particular schedule. Even that itself is a valid enough reason why people are getting on the medium – merely living from being given that freedom of choice, at their preferred timing.

Hello, Alexa

The convenience of listening to a podcast continues with the proliferation of voice search. You wake up in the morning, and Alexa greets you with the morning news. You get in your car, and a word call gets Siri busy finding the episode of the podcast where you last left.

This format suits the current busy lifestyle of many who are always on the go. Getting educated or entertained has never been this convenient – whether we are commuting, getting ready for the day, or even handling a crying toddler – the hands-free sharing of information that is readily available with digital assistants makes it all the more irresistible as we continue to be reliant on technology.

Part of a community

In our article on brands finding a spot in the digital space, we highlighted the view of a marketing expert, Bianca Bass on how consumers are ‘no longer looking at products, but better versions of themselves’.

That usually means being able to resonate with a brand or one that they would not mind being associated with. The kind of participation that comes with believing in a brand usually leads to the formation of a community – something that brands are currently more aware of and recommended to achieve for the benefit of the business’ progress.

Also Read: [Podcast] The Story of You with OpenDNA CEO Jay Shah

With podcast being a platform of niche conversations, its content almost seems personalised for the listener. When they subscribe to the podcast series, they are technically subscribed to a like-minded community of listeners.

Ingoodcompany

Content creator, Aida Azlin, is known for her free motivational weekly newsletters subscribed by over 60,000 women all over the world, as well as her YouTube videos of which some had gone viral. When she launched her podcast, In Good Company earlier this year, as part of a bigger and more exclusive content package called AA Plus, it came with a minimal monthly fee.

The subscription for AA Plus was only open to the first few hundred. Despite the monthly fee, Aida Azlin continues to receive requests from women of their interest to subscribe to the program even after registrations were closed. This is when you know the community with a brand is solid.

One of the ways that led to the building of the community is the existence of an official Facebook page that provides her subscribers with a platform to share their reflection from the content that was shared. It, of course, in return, becomes a room for discussion, thus strengthening the bond of the community.

To podcast or not to podcast

The attraction to podcasts for creators and why they are conveniently meeting demands of listeners is because it does not cost much to produce a podcast. Anyone could come up with one.

All that you would most likely need is an audio recorder and a place to upload. And considering the “informal” style of podcast, many who have started were initially inspired by conversations they have with their friends.

Podcast works best when you know what you are searching for – be it the content, personality or brand – because then you will know where to begin. Your SEO is vital in this regard.

An example of a video recorded podcast. Source: YouTube (DOPStv) 

That said, despite the rising popularity of podcasts, data still shows that audio is still weak in comparison to video when it comes to digital advertising.

The revenue for audio is measured in hundreds of millions, compared to a video that is in the billions. One of the ways businesses deal with this is by recording their podcast session and using the clips as promotional materials or only as an additional perspective to the podcast with the entire video.

It is also important to note that since podcasts require listening, the host has to be of someone with an expressive tone of voice. There is nothing like the ‘ultimate snore-fest’ when listening to a monotonous voice talking about the latest Hollywood gossip, for example.

Editor’s note: e27 publishes relevant guest contributions from the community. Share your honest opinions and expert knowledge by submitting your content here.

Join our e27 Telegram group here or our e27 contributor Facebook page here.

Image Credit: Austin Distel

This article first appeared in Be known 

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