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This is the only way to keep up with everything that’s happening on Echelon

Meet our Echelon app and keep up on your smartphone

On May 23-24, e27 is bringing together Asia’s tech ecosystem at Singapore EXPO. It’s just a week away, and if you’re like me, who’s not very into scheduling and not too organised -unless I really have to- I can get easily overwhelmed by the many panels and firesides I have to keep up.

Fret not, because our team had your problem sorted out. In partnership with our partner Angage, we have launched our Echelon app for Android and iOS users alike.

To navigate the event with more ease, join us via our Echelon app with these key features available:

  1. Agenda, speaker, and workshop schedules
  2. Bookmark and customize your own schedule
  3. Search, and invite other attendees for meetings
  4. Filter by country, vertical, name, group, and connect to start sending messages
  5. Locate exhibitors on the floorplan to easily navigate to them
  6. ‘Offline’ mode that allows you to view agenda and the floorplan even without an internet connection
  7. And much more!

To download the mobile version, follow these three simple steps;

Download the EventMobi app from your devices app store to your phone

Type ECHELON2019 into the search bar and select Launch App

Finally, you will see this page. Enter the email used in your Eventbrite ticket registration and create your personal password. You’re all set!

Now, I don’t know about you, but the “invite other attendee” and “send message” features seem to be the least non-invasive way an introvert could afford in the networking situation and to still thrive, so I’m all for it! See you next week!

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Today’s top news, May 15: Singaporean AI company AIQ partners Russian social media VK.com

Also, Impossible Food raises US$300 million funding, and Schulte Group launched a marine-dedicated venture capital

Singapore-based AIQ joins forces with Russian social media VK.com [Business Wire]

AIQ Pte Ltd, the Singapore-based AI startup announced new partnerships with Publicis Media Russia and Russia’s social media networking giant, VKontakte or VK. Publicis Media Russia has added AIQ’s computer vision and video recognition technology to its portfolio to include multi-channel solutions that connect physical media to digital assets.

As a public introduction, Publicis Groupe launched a conceptual campaign using AIQ’s visual recognition technology in major Russian cities. It allows users to interact with out-of-home (OOH) advertisements to get player incentives for Clever, an online gaming app under VK.com, Russia’s social network.

“AIQ’s image recognition technology allows contact with consumers at a deeper level and introduce elements of digital-interactive to visual offline media. In our campaign, the engagement rate in offline media was three times higher, which shows a high level of audience interest.

In future, we see vast potential for using this technology both when working with technology companies and with FMCG brands. AIQ’s technology is ideal for FMCG companies that traditionally use offline media on the Russian market and are interested in new ways of connecting offline media with online tools,” said Julia Udovenko, Business Transformation Director, Publicis Media Russia about the partnership campaign.

AIQ offers proprietary video recognition technology. It is committed to making its computer vision AI technology brings greater ROI for brands, business owners, and media owners.

Uber selected Adyen as a 3D secure solution provider [Press Release]

Global payment platform Adyen announced that it has been selected by Uber to supports Uber’s seamless checkout experience with its 3D Secure (3DS) solution.

“Uber chose Adyen’s 3DS solution based on the innovative product features, the ease of implementation, and the expertise of their team,” said Marco Mahrus, Head of Payments Partnerships, Uber.

Also Read: Watch this guy hack your phone at #EchelonAsia2019!

“3DS authentication has become a top priority for all of our merchants. Merchants like Uber are leveraging our full-service capabilities to be prepared for evolving regulatory demands without sacrificing their customer experiences,” said Sam Halse, COO of Adyen.

3D Secure 2 (3DS 2) is a new technology standard developed by EMVCo that enables customer authentication to comply with regulations like PSD2 in Europe. It introduces a new approach to authentication through secure data sharing, biometric identification, and improved mobile-friendly customer experience.

Schulte Group launches venture capital for maritime startups [Press Release]

The Schulte Group has launched INNOPORT, a dedicated venture capital unit which identifies investment opportunities in the maritime startup ecosystem to equip entrepreneurs with smart capital.

The INNOPORT team is based in Hamburg, Limassol, and Singapore, and it is headed by Yiannis Sykas, Director of Strategy and Product Development at Bernhard Schulte Shipmanagement (BSM).

“INNOPORT provides pre-revenue companies at the idea or prototype stage with the right network and the right capital, to scale up their business and to bring their ideas into fruition,” said Sykas.

INNOPORT will support high-potential early-stage maritime and logistics startups
predominantly in Europe and Asia, with the flexibility to collaborate with startups from
all geographic areas. INNOPORT will be a partner for potential pilot projects within BSM, sales-partnerships, and technical cooperations for the startups.

Impossible Foods raises US$300 million funding led by Temasek and Horizons Ventures [Press Release]

Impossible Foods has announced a US$300 million Series E funding round, led by existing investors Temasek and Horizons Ventures. This is the fifth equity funding round since Impossible Foods was launched in 2011 and it’s intended to accelerate the company’s scaleup — including accelerated hiring and capacity expansion.

The Series E round also includes individual investors including: Jay Brown, Kirk Cousins, Paul George, JAY-Z, Trevor Noah, Alexis Ohanian, Kal Penn, Katy Perry, Questlove, Ruby Rose, Phil Rosenthal, Jaden Smith, Serena Williams, will.i.am, and Zedd.

“We have cracked the molecular code for meat and built an intellectual property portfolio and brand,” said David Lee, Chief Financial Officer for Impossible Foods.

Also Read: GREE Ventures rebrands to STRIVE, announces US$130M first close of new fund

The latest funding round comes amid demand for the company’s flagship product, the plant-based Impossible Burger, which debuted at some of America’s restaurants in 2016 and is now sold in more than 7,000 restaurants on two continents.

Impossible Food had since launched in Singapore in March 2019, and has seen sales in a wide range of restaurants and cuisines throughout Hong Kong, Singapore, and Macau.

Impossible Foods was founded in 2011 by Stanford biochemistry professor and former pediatrician Dr. Patrick O. Brown. It makes meat from plants — with a much smaller environmental footprint than meat from animals, using modern science and technology to create wholesome food, restore natural ecosystems, and feed a growing population sustainably.

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Drinks on us at Echelon Asia Summit 2019’s Afterparty

Welcome drink is given to premier ticket holders, so huddle up

10,000 attendees in two days, hundreds of startups to check out, and tight-scheduled panels to soak everything from could be draining. The cure to it should be a good, laidback time with new friends or dare we say: potential future business suitors.

If you are a ticket holder to Echelon Asia Summit happening this coming May 23-24, then you’re in for a treat!

Join our STRIVE x Echelon Official Afterparty at CANVAS, on May 24, at 7 pm. Enjoy free flow of beer until the tap runs dry. Also, note that up to 400 drinks will be given to guests as their welcome drink, so be there as earliest as you can.

To have a pass, simply wear your tags and show it to the door guy to be allowed access.

They say the best kind of networking that actually blossoms into a lucrative partnership involves booze and a good time. I might just make this up, but why the hell not say yes to a winding down time after reaching the summit (pun intended)?

Just realised that you’re excited about this event now that you’re promised free flowing beer but don’t have a ticket yet? Hold your beer, register here.

The STRIVE x Echelon Official Afterparty at CANVAS is brought to you by STRIVE, MOIBA, and Delegate.

The post Drinks on us at Echelon Asia Summit 2019’s Afterparty appeared first on e27.

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Is investing in founders before ideation a crazy idea? These speakers will discuss this topic at Echelon

Two top executives from global startup generator and early-stage VC firm Antler will delve into this topic at Echelon

              Already excited for Echelon? Buy your tickets here! Enter promo code ECHELONFUTURE for free tickets!

Do you know that US telecom conglomerate AT&T invested in Steve Jobs before he developed the prototype of the first iPhone?

It might sound unconventional, but it is not rare for investors to fund an entrepreneur even before he/she has something concrete to show. There’re hundreds of such instances wherein experienced investors have bet big on brilliant founders, who have a history of building — and failing — multiple startups.

As a founder, what should you do to get investments before developing the prototype?

A couple of brilliant speakers, who have many years of experience building startups, are discussing this topic at Echelon Asia Summit 2019.

Title: A radical approach: Why funding founders before ideation can be a good idea 

Speaker 1: Magnus Grimeland, CEO and Founder of Antler

As Founder and CEO of Antler, a global startup generator and early-stage VC, Grimeland leads a global team dedicated to developing the next generation of world-changing companies, and creating a global pipeline for top talents to pursue a career in entrepreneurship and innovation.

Watch this guy hack your phone at #EchelonAsia2019!

He has previously co-founded Zalora, Southeast Asia’s number one e-commerce group. As the Regional Managing Director, Grimeland was responsible for the Zalora Group markets in Southeast Asia. He later became Chief Operating Officer of Global Fashion Group (GFG) and was responsible for strategic market initiatives, improving the business and rolling out GFG’s Marketplace across 26 countries in Southeast Asia, the Americas, Europe, the Middle East and Oceania.

Grimeland is an alumni of Harvard University and McKinsey & Company in which he worked for six years. His last role was as a Junior Partner, working across North America, Europe and Asia in the global Telco, Media and High-Tech industries.

Speaker 2: Jussi Salovaara, Co-founder and Managing Partner Asia, Antler

As Co-founder and Managing Partner Asia of Antler, Salovaara works with Grimeland to create a global pipeline for top talents to pursue a career in entrepreneurship and innovation.

An alumnus of London School of Economics and Political Science, he has previously worked with Nokia as its Vice President (Global Services Commercial Management. Previously, he has worked at McKinsey & C0., Morgan Stanley and Deloitte.

Moderator: Michael de Waal-Montgomery, Director, Ellerton & Co. 

Waal-Montgomery’s career has spanned both journalism and PR. He started his career as a journalist, writing for some of the region’s leading tech publications including VentureBeat and e27 (he is an ex-employee of e27). He covered some of the world’s leading startups and has also written for major newspapers in Asia, including Hong Kong’s South China Morning Post.

He moved into public relations where, while at FleishmanHillard, he consulted for global clients including SAP, Skyscanner, VMware, and Pivotal. He was the former Head of Communications at Marvelstone Group, a private equity firm based in Singapore, as well as a Content Manager at Unbound.

Already excited for Echelon? Buy your tickets here! Enter promo code ECHELONFUTURE for free tickets!

Photo by NESA by Makers on Unsplash

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Top tech news, May 16: Vertex raises US$230M for new Southeast Asia fund

Vertex Ventures was an early investor in ride-hailing giant Grab

Venture Capital

Temasek-backed Vertex raises US$230M for new Southeast Asia fund [Reuters]

Vertex Ventures, backed by Singapore state investor Temasek, said it has raised US$230 million in the first close of its latest fund to invest in Southeast Asian and Indian technology startups.

The firm was an early investor in ride-hailing giant Grab. Its portfolio includes payments startup InstaReM, online grocery platform HappyFresh and cryptocurrency exchange Binance.

Vertex expects a final close for the fund, its fourth for the region, over the next few months, it said in a statement.

Intouch plans to infuse over US$6M into seven startups this year [DealStreetAsia]

Intouch Holdings, the parent company of Thailand’s largest mobile phone operator Advanced Info Service (AIS), has set aside a sum of 200 million baht (US$6.33 million) to invest in seven startups this year, according to the company’s investor relations vice president Tomyantee Kongpoolsilp.

Also Read: Is investing in founders before ideation a crazy idea? These speakers will discuss this topic at Echelon

The company is already conducting due diligence on four startups that might receive up to 125 million baht.

“All four deals are set to close within this year. In addition to 200 million baht, we have around 1.8 billion baht in cash. Should we find more attractive deals, we are ready to invest,” she told local media.

China’s Tesla wannabe Xpeng starts ride-hailing service [TechCrunch]

There’re a lot of synergies between electric vehicles and ride-hailing. Drivers are able to save more steering an EV compared to a gas vehicle. Environmentally conscious consumers will choose to hire an electric car. And EVs are designed with better compatibility with autonomous driving, which is expected to hit the public road in the coming decades.

Indeed, Tesla is eyeing to launch its first robotaxis in 2020 as part of a broader ride-sharing scheme. Over in China where Tesla has a few disciples, EV startup Xpeng Motors, also known as Xiaopeng, just started offering a ride-hailing app powered by its own electric fleets.

The company is the latest in a clutch of carmakers flocking to introduce their own ride-hailing platforms. Didi Chuxing’s massive loss has not deterred their ambitious plans. Rather, this may be a prime time to crack a market long dominated by Didi, which is prioritizing safety over growth following two high-profile incidents and a series of new government regulations.

MAXIS launches new concept store in Malaysia [DigitalNewsAsia]

MAXIS on May 15 officially unveiled its brand new concept store, transforming its current outlet at The Gardens Mid Valley into a destination for increasingly digital savvy customers.

Infused with a new design language and cutting-edge technology for a new level of personalised digital experience, the store offers engaging, relevant and rewarding interactions for customers.

With high tech digital screens, a customer service counter that looks more like a café with baristas, personal demos, robots and app-enabled self-services, customers can enjoy a fully immersive retail experience. Innovation is apparent throughout, with a modular design that is scalable and interchangeable, catering to the fast-evolving needs of shoppers.

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A little bit of fun to help you attend #EchelonAsia2019

If you can’t tell, we like riddles. Here is another one to help you attend #EchelonAsia2019!

This time next week, you will be chillin with e27, and the rest of the startup community, at Echelon Asia Summit! If you don’t want to miss out on all the fun, make sure to register here.

To give your brain a little workout, we are giving away free tickets if you can answer this riddle correctly.

Also Read: 44 fantastic investors that might be your next match at #Echelon2019

The answer to this riddle is one word so you will have to fill in the blank space with the answer. Visit the registration page and enter the answer into the promotional code box. The format is e27-XXXX. Please use all-caps for the word. More details below.

Feed me and I live, give me something to drink and I’ll die. What am I?

Answer: _______

How do I answer?

Here are the steps to redeem the tickets (assuming you know the answer 😉) .

  1. Visit the registration page.
  2. Under the first bar towards the left, underneath the date, you should see a “Promotional Code” box.
  3. Enter the answer
  4. NOTE: The answer is one word and it must be entered in ALL CAPS. Also, follow the format e27-XXXX.
  5. Limited Starter tickets will appear for free.
  6. After that simply click the ‘Buy Ticket’ button and follow through the registration process.
  7. Attend Echelon!!

Also Read: What your business can and should learn from Arya Stark

Photo by Aaron Burden on Unsplash

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Venture builder model vs. venture capital, what are the differences and advantages?

Is the venture builder model better than traditional VC?

The venture builder model is growing. It seems to be better than venture capital. Whilst both have their merits, venture builders are more enabling and beneficial for a promising startup, especially one which lack expertise of a certain area.

It is no news that the chances of getting Venture Capital funding is getting tougher and tougher. Actual hard results are, more often than not, required before a Venture Capital would commit. Today, digital technology has lowered startup cost. Therefore entrepreneurs find it difficult to justify raising fund solely based on business expense and hiring.

Venture Builder as a bridge to Venture Capital

Whilst entrepreneurs may struggle to get venture capital, venture builder companies like Ant Internet stand a higher chance to secure one.  Simply speaking, Venture Builder fills up the gaps between an entrepreneur and Venture Capital.

An entrepreneur may have a brilliant idea but may not have the resources and know-how to develop a Minimum Viable Product or even a prototype.

Hence, we hear many still fail to secure funding.

However, a Venture Builder has in place, with built frameworks and infrastructures to manufacture products, funds, marketing strategies, human resources, company culture, and the expertise to accelerate growth. Naturally, Venture Capital will rather invest in a Venture Builder simply out of lower risk.

If a Venture Builder finds a workable idea in a team of trusted and capable co-founders to run the business operations, it may seal a new venture, and another great business can spring out of it.

The Difference

Venture Capitals may not want to dwell into the hard sweaty work of a Venture Builder and like a typical investor, only provide X amount of funds and expect Y in return.

But a Venture Builder, as the word “builder” speaks for itself, often builds child products of all digital and technology kinds. They build stuff. They have the builder DNA in them.

Area

Route to fundraising

Venture Capital

Venture Builder

Funding Direct methods (cash injection, etc) Indirect funding (salary, product development, marketing expenses)
Product development A prototype, if not a MVP, is required beforehand Can be jointly or entirely done by Venture Builder core development team
Workspace & Hiring Venture Capital can recruit executive and advise. No work space Co-working space and talents available in place
Marketing Solely entrepreneur’s initiative Early marketing strategy and setup will be done by Venture Builder
Trainings & mentorship Usually mentorship Trainings and mentorship
Administration and Legal Solely entrepreneur’s initiative Plugged into Venture Builder infrastructure
Company culture Defined by Entrepreneur Venture Builder culture, until the business stands and run on its own with its own staff.
Proven track record or user size Required. Traction should have been kick-started Not pre-requisite. Strategic partnership, commitment, and experience are more important
Equity Venture Capital takes less equity Venture Builder takes more
Risk sharing Venture Capital takes less risk, thus a harder selection process Venture Builder takes on much more risk.
Industry preference Portfolio of Venture Capital can be diverse Venture Builder likely to be very selective.
Expectation on entrepreneur Return on investment Execution; Speed to scale is important

Whilst it seems Venture Builder has more advantages, there are very few able to work with Venture Builders. Execution speed is the cornerstone to its success. Therefore, often the lack in sense of ownership by entrepreneur might account for its pressure mounting from Venture Builder side.

Despite the pros and cons, which side will you choose?

—-

Echelon Asia Summit 2018 is e27’s flagship platform that brings together startups, investors, corporates, governments, tech ecosystem players and customers.

Register for your conference passes today.

e27 publishes relevant guest contributions from the community. Share your honest opinions and expert knowledge by submitting your content here.

Photo by Adeolu Eletu on Unsplash

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Europe is in the dark from an Asian startup point of view: Ubisoft’s Catherine Seys

Singapore’s and France’s startup ecosystems are many similarities especially when it comes to public support, Seys says

Catherine Seys, Startup Program Director (Strategic Innovation Lab), Ubisoft

French video games company Ubisoft, better known for its title Assassin’s Creed, on Wednesday announced the expansion of its startup programme into Singapore. The Ubisoft Entrepreneurs Lab programme, which is already into its fourth season in Paris, will look to accelerate tech companies from across the world who have some kind of synergy with the gaming and entertainment industry, and nurture them to be future ready.

The Singapore initiative will take place from September 1, 2019 to March 31, 2020.

Last week, Ubisoft invited e27 to Paris to interact with some of its startups which are working from the Station F startup campus, as well as as several experts from the French startup ecosystem. During the press tour, e27 also talked to Catherine Seys, Startup Program Director at Strategic Innovation Lab at Ubisoft.

Seys talked in length about the programme, the ecosystem, and the Singapore initiative.

Edited excerpts:

What are the key objectives of Ubisoft Entrepreneurs Lab? What values does this programme bring to startups? 

The main objective of the programme is to contribute to our main mission at the Strategic Innovation Lab –that is to anticipate possible futures of entertainment.

The startups undergoing this programme will get Ubisoft’s backing (not funding), expertise, and they will also get visibility. They will also get an opportunity to pitch in front of Ubisoft’s top management and will also get access to our international network.

Why did you choose to partner with Station F to run the programme in France?

Station F is one of the largest startup campuses in the world and it is pretty unique. It has an entire ecosystem under one roof. It has all facilities and VCs. What startups need is capital, mentorship and other kinds of support. Station F has all this.

There is the kind of romantic perception that it is good to fail. Of course, failure is a great learning, but it is still hard. But when you have access to VCs next door, then it is better and it may prevent your company from failing. I really liked this approach of Station F, that of not talking romantically about companies failing but providing the entire ecosystem under one roof.

Having said that, Station F is not involved in our Singapore initiative. In Singapore, we will partner with IMDA and PIXEL.

Why are you expanding the programme into Singapore? Is the Singapore initiative similar to the programme being run in Paris?

Singapore has a very dynamic startup ecosystem, even though the market is small. It is a very good place for entrepreneurs to start a company.

Additionally, we have a studio in Singapore, which is crucial. We are offering expertise and talents to these companies. We have quite a lot of talents in Singapore.

Also Read: French video games company Ubisoft expands its startup programme to Singapore

What we intend to do is to run the same programme in Singapore as well. We don’t want it to be different in terms of spirit and principle of it.

However, this programme is very customised. Depending on the topic that we have identified with entrepreneurs — and if we feel that it makes sense for Ubisoft as well as for the startups to work together — then we assign one or two specific Ubisoft experts for these startups, and these experts will be in charge of making the relationship happen.

For instance, one of our startup Mimesys, which develops the future of communication and creates the first holographic meeting platform in AR and VR. Tis firm was helped by one of our experts to improve the shape of their holograph. What I am trying to say that we have very good experts inside Ubisoft, who will bring as much values to startups as they can and also will make sure that we as an organisation have learnings from them.

A part of my role is to formalise these learnings and share these learnings with Ubisoft.

What kind of companies do you select for the programme? Only gaming companies? Or any tech company with which you can find some synergy? How many startups do you expect in the first batch?

We are not targeting only gaming/entertainment companies, but also companies that have some kind of synergies with us. For instance, we have been supporting a company called iExec for the last two seasons. It is a French and Chinese company that creates decentralised marketplace for cloud computing resources.

Also Read: An ex-French Minister’s VC firm strives to bridge Asian and European startup ecosystems

Obviously, iExec is not involved in gaming specifically. But gaming is one of the verticals they are targeting. So it is very interesting for us to be working with them. We have worked with them in many different ways. One of the ways was as cloud purchasers. We are not helping them to make their technology better, but we can help them in other ways.

As for the number of startups, we like to take small steps. It is our first project for Singapore. We started with four in the fist season in Paris and  support seven companies in this season. What is important for us is not the quantity, but the quality of the project, to which we can bring value and from which we can learn.

Frances culture and language etc. are totally different from that of Singapore. Do you expect these challenges to affect your Singapore programme?

Of course, there will be some challenges. However, I don’t think language is not going to be a barrier. But the time zone difference will create some issues. There will be some logistics adjustments.

I would not have engaged in opening the programme in Singapore, if we didn’t have our studio in the country. I know Singapore very well and I know our local employees. I don’t think there’ll be any cultural adjustments.

Singapore has a very vibrant startup ecosystem and entrepreneurs here are very innovative. Does this kind of a startup culture exist in France? Are there any similarities between Singapore’s and French startup ecosystems?

Yeah, there are many similarities, especially when it comes to public support. France has got what they call DPI, which is a public financing arm dedicated to innovation. So when you are an innovating startup in France, you have quite a lot of options to grab public funding.

France as a whole has been gearing towards far more innovative tech ecosystem.

Asia’s VC ecosystem is quite vibrant and active. What about the French VC ecosystem? Are there enough VCs to support early-stage companies?

I am not a VC specialist. But from what I see at Station F, France is good at investing between Series A and C, and we are more and more expanding. The number of deals is decreasing but the amount invested is on the rise. So our deals are getting bigger and bigger. I think our ecosystem is maturing. French Tech will push some focus on the seed stage which is very important too, because some risk capital has moved from seed to Series A. So, now there is a gap to in Series C. But again, this is just an overall perception.

There is a huge disconnect between Asian and European startups. We don’t see many Asian companies expanding to Asia and vice versa. Do you foresee a big flow of startups from Europe especially France to Asia in the near future?

Well, it has been our vision since we started talking about our programme. However, Europe is in the shadow (dark) from an Asia point of view, and Asia is in the shadow (dark) from a European point of view.

In photos: A stroll around STATION F, one of the biggest startup campuses in the world

I don’t expect a massive flow, but yes that is what we definitely would like to see in the future. We have already partnered with French Tech (government programme), which means that if we have someone from Singapore wants to come to build a company in France and undergo our programme at Station F, we can ask the government to go through the procedure. The government will then decide whether to give a French Tech Visa to the startup.

What are the major challenges for French startups expanding into Asia?

I haven’t got an opportunity to talk specifically about this because this is not something French companies are doing already. At Station F, we have two startups from the US, who despite having a big domestic market came to France. We also have two startups from the UK and one from Switzerland. We didn’t came across any startups, who had to face the challenge of having to expand into Asia.

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Ola vs. Uber 2019: Which is the Cheaper Ride Hailing Service in India?

Uber is fighting wars on many fronts, but hasn’t been winning very often. What is the situation in India?

If someone wants to order a ride share in India, either Ola or Uber is the likely choice. The two companies held a combined 96% of the market at the end of 2017 (according to Quartz), and both companies continue to independently grow their businesses in India as merger rumors have cooled down.

Frankly, there are multiple factors that could drive a consumer’s decision to choose one service over another, such as price, car type, reliability and safety, among others. Notably, pricing is the most important factorand can be most easily, objectively observed in aggregate.

To get a sense of which rideshare currently offers better pricing, we considered Ola Micro and UberGo as a baseline, and then we simulated short- and long-distance rides during peak and off-peak hours in the 5 biggest cities in India.

Most of the Time, Ola Micro Wins for Short Distances and UberGo Wins for Long Distances

In the cities we examined, we found it’s more often a safe bet to pick Ola Micro for short distances, but UberGo is more often the winner for long distances.

Uber and Ola have different pricing formulas for each city in India, but the main variables that determine a ride’s cost are 1) base fare charged at the start of a ride, 2) distance and 3) ride time.

UberGo Pricing Formula

 

This table shows the pricing formula for Uber by city.

In Ola’s pricing structure, the charge per kilometer can increase depending on ride distance.

Ola Micro Pricing Formula

This table shows the pricing formula for Ola by city.

We used Google Maps to plot one relatively short trip (e.g. Select CITYWALK Mall to Haus Khas Market in Delhi, 6 km) and long trip (e.g. UB City Mall to Kempegowda Airport in Bengaluru, 35 km) in each region.

Then, to examine the time variable, we took Google’s estimates for how long each trip would generally take during peak hours (heavy traffic) and off-peak hours (light or practically no traffic) to get a sense of both extremes.

Mumbai: Ola Micro is Generally Cheaper Across the Board

In Mumbai, Ola wins out for short and long rides during both peak and off-peak times. We simulated a short ride from Infiniti Mall to Chhatrapati Shivaji Maharaj Airport (7.5 km) and a long ride from Ram Mandir Train Station to Metro INOX Cinema (26.7 km).

During a typical off-peak time Ola is 3-4% cheaper, while during a typical peak time Ola is 6-7% cheaper. Ola’s advantage is driven by lower charges for base fare, distance and time. Notably, Ola’s per-km charge in Mumbai does not step up until surpassing 30 km.

Ola vs. Uber in Mumbai. Short ride during peak time costs Rs. 165 by Ola Micro and Rs. 177 by UberGo. Short ride during off-peak time costs Rs. 130 by Ola Micro and Rs. 134 by UberGo. Long ride during peak time costs Rs. 367 by Ola Micro and Rs. 391 by UberGo. Long ride during off-peak time costs Rs. 305 by Ola Micro and Rs. 316 by UberGo.

Delhi: Ola Micro for Short Rides, UberGo for Long Rides

In Delhi, Ola is the cheaper ride share for short rides, while Uber is cheaper for long rides. We simulated a short ride from Select CITYWALK Mall to Haus Khas Market (6 km) and a long ride from Connaught Place to Gurugram (31.2 km).

For the short ride, Ola is notably only 1% cheaper during typical peak times but about 9% cheaper off-peak. For the long ride, Uber is about 12% cheaper during typical peak times and about 8% cheaper off-peak. Ola’s advantage for a short ride is driven by it’s lower base fare and per-km charge, partially weakened by its higher per-minute rate.

For a long ride, Ola gets more expensive due to its higher per-minute charge, while its per-km charge also roughly doubles after the distance surpasses 20km.

Ola vs. Uber in Delhi. Short ride during peak time costs Rs. 124 by Ola Micro and Rs. 126 by UberGo. Short ride during off-peak time costs Rs. 101 by Ola Micro and Rs. 110 by UberGo. Long ride during peak time costs Rs. 438 by Ola Micro and Rs. 385 by UberGo. Long ride during off-peak time costs Rs. 368 by Ola Micro and Rs. 338 by UberGo.

Bengaluru: Ola Micro for Short Rides, UberGo for Long Rides

In Bengaluru, Ola and Uber exhibit similar competitive advantages as they exhibit in Delhi, with Ola cheaper for short rides and Uber cheaper for long rides. However, this is due to only one material difference in pricing structure. The companies’ base fares are almost the same, and neither charge a per-minute fee.

So, pricing is almost entirely driven by ride distance and does not differ from peak to off-peak times. Using UB City Shopping Mall as the starting point, we simulated a short ride to Bengaluru City Junction Railway Station (4.4 km) and a long ride to Kempegowda Airport (35 km).

Ola’s 12% price advantage for a short ride is driven by its relatively lower per-km charge. However, this particular charge doubles beyond 15 km ride distance, giving Uber the advantage for sufficiently long rides (14% cheaper in this case).

Ola vs. Uber in Bengaluru. Short ride during peak and off-peak times costs Rs. 88 by Ola Micro and Rs. 100 by UberGo. Long ride during peak and off-peak times costs Rs. 620 by Ola Micro and Rs. 535 by UberGo.

Hyderabad: UberGo is Generally Cheaper Across the Board

In Hyderabad, UberGo wins out for short and long rides during both peak and off-peak times. Using City Center Mall as the starting point, we simulated a short ride to Hyderabad Deccan Railway Station (4.7 km) and a long ride to Rajiv Gandhi Airport (29.1) km.

Although Ola has cheaper per-minute and initial per-km rates, they aren’t enough to offset Uber’s significantly cheaper base fare at a short distance. For a long ride, Uber has a stronger advantage since Ola’s per-km charge significantly steps up after 15 km.

Ola vs. Uber in Hyderabad. Short ride during peak time costs Rs. 99 by Ola Micro and Rs. 95 by UberGo. Short ride during off-peak time costs Rs. 90 by Ola Micro and Rs. 84 by UberGo. Long ride during peak time costs Rs. 425 by Ola Micro and Rs. 357 by UberGo. Long ride during off-peak time costs Rs. 400 by Ola Micro and Rs. 325 by UberGo.

Ahmedabad: Ola Micro for Short Rides, UberGo for Long Rides

In Ahmedabad, Ola and Uber exhibit similar competitive advantages as they exhibit in Delhi and Bengaluru, with Ola cheaper for short rides and Uber cheaper for long rides. Using Sardar Vallabhbhai Patel Airport as the destination, we simulated a short ride from Shukan Mall (5.4 km) and a long ride from Geratpur Train Station across the city (30.4 km).

For the short ride, Ola is 5-6% cheaper depending on ride time driven by its relatively lower per-km charge vs. Uber. For the long ride, Uber is 18-19% cheaper driven by its steady per-km charge vs. Ola’s, which steps up after 15 km.

Ola vs. Uber in Ahmedabad. Short ride during peak time costs Rs. 87 by Ola Micro and Rs. 91 by UberGo. Short ride during off-peak time costs Rs. 81 by Ola Micro and Rs. 85 by UberGo. Long ride during peak time costs Rs. 400 by Ola Micro and Rs. 328 by UberGo. Long ride during off-peak time costs Rs. 377 by Ola Micro and Rs. 307 by UberGo.

Methodology, Limitations and Further Considerations

In this exercise, we performed a simple analysis to examine how Ola Micro and UberGo, the companies’ cheapest service, compare across the 5 biggest cities in India.

For practical purposes, we plotted short and long routes based on landmarks in each region. Then, we relied on Google Maps for average ride times based on peak (heavy traffic) and off-peak times (light or no traffic). Beyond these, we considered all other variables neutral.

One area of further study within this framework could be an apples-to-apples intercity price comparison, equalizing ride distances and times.

Further, since short vs. long distance was found to be a big determinant in Ola Micro vs. UberGo, one could simulate a number of different route distances to find the inflection point at which Uber generally becomes the better pick.

Additionally, there are other factors besides price that may influence a rider’s decision on Ola Micro vs. UberGo such as average wait time, surge/lean pricing, driver cancellation rate, vehicle quality, driver quality and safety.

Expanding to Ola vs. Uber more broadly, riders also may consider vehicle type (e.g. rickshaw, luxury car or SUV) or UI/UX. Last, riders of course have other transportation options such as taxis, buses, rickshaws or their own vehicles.

This article originally appeared on ValueChampion’s blog

Photo by Charles 🇵🇭 on Unsplash

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6 more corporate partners to FORGE their corporate-startup innovation at Echelon 2019

With their diverse business statements on the table, these companies are on a mission to scout for ‘corporate ready startups’ to partner with and accelerate their corporate innovation journey

For startups and entrepreneurs, the road to Echelon 2019 keeps getting better with each milestone announcement.

One of these reasons is FORGE, a business-matching event facilitated by e27. In our previous article we’ve listed down the first batch of corporate partners; this time, we’re adding 6 more to the roster of corporates who are keen on exploring partnership with the right startups.

So without further ado, let’s get to know more about them and their criteria on startups they are keen to meet.

Danone Nutricia Research

The Danone Nutricia Research Center is the research and innovation organisation behind the Specialised Nutrition division of Danone, focussing on Early Life Nutrition and Advanced Medical Nutrition. They bring health through food to as many people as possible, particularly those who need special care. Science is at the heart of their nutrition and health commitment.

Danone is looking to attract participation for aspiring founders or students, international startups, devs or teams of technologists for its upcoming inaugural D²Hack to tackle the problems of allergens presence, tummy’s bowel activities detection, nutritional status tracking, and microbiome detection in infant development. Startups with Healthtech, Foodtech, or IoT solution that can be adapted for infant wellness are also welcome.

Click here for more information about the D²Hack. Partnership, mentorship, and up to $58,000 in prizes await winning startups.

What they are looking for:

  • Operating geography: Can commit to participate in the Hackathon
  • Industry classification: Agnostic
  • Technology: Healthtech, Foodtech, IoT, Biotech, MedTech, Smart home
  • Business Maturity: Early stage

Interested startups can sign up here to meet Danone Nutricia Research and join their D²Hack Challenge.

UOB Group

UOB BizSmart, UOB suite of cloud-based business solutions, offers a suite of integrated solutions that lets you seamlessly manage multiple core processes such as sales, invoicing, payroll, accounting, and more. Connected to your UOB banking account and facilities, you can access to ready information on your operations and company financials, allowing you to make better informed business decisions and generate better cash flow.

UOB is looking for: (1) SMEs who are ready to digitalise their business with UOB BizSmart, and (2) startups to provide solutions for their FinLab programme for Big Data, IoT, AI, retail and Traveltech.

What they are looking for:

  • Operating geography: Preferably Singapore, Indonesia, Malaysia, Thailand, and Vietnam
  • Industry classification: Agnostic
  • Technology: Agnostic (focus on B2B, travel, supply & logistics, food, construction, retail, health/medtech)
  • Business Maturity: Series A and above (Growth Stage) / for SMEs, at least 3 years

Interested startups can sign up here to meet UOB Group.

Asia Pacific Telecom Group (APTG) 5G Accelerator

APTG 5G Accelerator is one of the major Telecom Operators in Taiwan, providing broadband, wireless, and fixed-line telecommunication services. In 2018, APTG launched their inaugural Accelerator Programme together with the Institute for Information Industry (III) from Taiwan, with the goal of ramping up 5G innovation to strengthen Taiwan’s digital industry.

APTG is looking for startups in the ICT, Mobile, IoT, Big Data, and Cloud vertical to accelerate and facilitate the future development of 5G and associated applications in Taiwan.

What they are looking for:

  • Operating geography: Southeast Asia
  • Industry classification: Agnostic
  • Technology: Agnostic (ICT, Mobile, IoT, Big Data, Cloud, 5G preferred)
  • Business Maturity:  Agnostic (mature stage preferred)

Interested startups can sign up here to meet APTG 5G Accelerator.

Bernofarm

Bernofarm, a leading pharmaceutical company in Indonesia, has significantly contributed to the national healthcare development by having a strong product presence across all the hospitals in Indonesia for the past 50 years. Going through major digital and strategic transformation, Bernofarm has pushed boundaries within the industry to increase their productivity and quality.

At FORGE, Bernofarm is keen to meet startups that will increase work productivity and quality by having tech solutions for HR, logistics and supply chain, smart productivity, performance management, and applied AI/ML tech.

What they are looking for:

  • Operating geography: Southeast Asia
  • Industry classification: Agnostic
  • Technology: HR Tech, Logistics tech, supply chain tech, smart productivity, performance management, and applied AI/ML tech
  • Business maturity: Agnostic

Interested startups can sign up here to meet Bernofarm.

Skyscanner

Skyscanner is part of the Ctrip group and is a leading global travel search company, providing free search of flights, hotels, and car hire around the world. Founded in 2003, Skyscanner helps over 80 million people each month to find their travel options. Their highly-rated free mobile app has been downloaded over 80 million times.

Through their proprietary technology and products, they are interested to work with startups to make travel search simple and useful for travelers. 

What they are looking for:

  • Operating geography: Southeast Asia
  • Industry classification: Agnostic
  • Technology: Online retail, Fintech, Travel tech
  • Business maturity: Agnostic (mature stage preferred)  

Interested startups can sign up here to meet Skyscanner.

Asia Pacific Breweries Singapore

Asia Pacific Breweries Singapore (APB Singapore) is the home of the world-acclaimed Tiger Beer – a Singapore icon born and brewed on local soil since 1932. In addition to Tiger Beer, APB Singapore’s portfolio of beers includes ABC Stout, Anchor Beer, Baron’s Strong Brew, Guinness, Heineken and the range of Archipelago craft beers.

At FORGE, APB Singapore is keen on meeting startups that offer tech solutions for increasing work productivity and quality.

What they are looking for:

  • Operating geography: Singapore
  • Industry classification: Agnostic
  • Technology: eCommerce, Logistics, Manufacturing, Food tech
  • Business maturity: Agnostic (Series A preferred)

Interested startups can sign up here to meet Asia Pacific Breweries.

Business matching meetings will commence during Echelon Asia Summit 2019 at the Singapore Expo on May 23-24. Please note that curated startups will receive a confirmation email from e27. Click here to get your FREE starter ticket.

Image credit: 123rf.com / ID 49844931 / rawpixel

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