Recycle. Resell. Repair.
These are the 3Rs of E-Waste that formed the backbone of the Youth E-Waste Ambassador Program, empowering the Singaporean youth to take action against electronic waste (or e-waste).
The campaign — organised by e27 in partnership with Meta — enlists the support of the Singaporean youth in amplifying the message about the 3Rs of E-Waste through social media channels. It is crucial to engage the younger generation in developing responsible habits towards e-waste management, thus spurring the need to tap people that today’s youth would listen to about these topics.
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For the past 4 months, 16 content creators based in Singapore stepped up to lend their voices and their platforms to the e-waste movement. Though quite new to the topic themselves, they nonetheless found the drive to speak to the youth on social media about the ill effects of incorrectly disposed electronics on the environment — and that something as simple as following the 3Rs of E-Waste is already a positive step in the right direction.
Meet the 16 content creators committed to addressing e-waste through social media
Instagram handle: @dianmatin
Dian is an undergraduate specialising in human resource consulting and whose passions lie in problem-solving, leadership, and entrepreneurship.
Thoughts on e-waste: “Empowering today’s youth for a sustainable tomorrow is not merely our choice but our responsibility.”
2) Grace Huang
Instagram handle: @thehuangergames
Grace is a content creator based in Singapore and is also a co-founder of Neue Fit.
Thoughts on e-waste: “Good things take time — and that includes responding to the threat of electronic waste on our environment.”
3) Sheng Li Soo
Instagram handle: @guitarstreet
Sheng Li identifies as both a content creator and a motivational musician.
Thoughts on e-waste: “It only takes a second for us to realise that most of us are not discarding electronics in the right manner today.”
4) Nurul Hamzah
Instagram handle: @nxrulhamzah
Nurul is a social media influencer who likes to speak about topics such as family, autism, and sustainability.
Thoughts on e-waste: “I believe we can create a positive impact and pave the way for a greener future.”
5) Sze Min Ng
Instagram handle: @nszemin
Sze Min is a digital creator and a co-founder of Artwave Studio.
Thoughts on e-waste: “As a creative whose work is entirely digital, I’m taking this chance to examine and open a discussion on the life cycles of the electronic tools we all use at work.”
6) Karyn Wong
Instagram handle: @iamnotagirl
Karyn describes herself as someone who hosts and sings, is a part-time DJ at LOVE 972 FM, and is an earth warrior.
Thoughts on e-waste: “I’ve been on a journey to reduce waste for a few years now and it has been very fulfilling.”
7) Candice Yu
Instagram handle: @_sharkgummies
Candice is an online creator who posts about lifestyle and travel and likes to make the days count.
Thoughts on e-waste: “As we move towards a more digital society, it is crucial that we maximise the use of our devices and appliances to minimise our wastage.”
8) Nevin Ho
Instagram handle: @nevindinho
Aside from being an Instagram influencer, Nevin is also a pianist, an athlete, a student, and a translator.
Thoughts on e-waste: “Don’t waste your e-waste. Just like us, it deserves a second chance.”
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9) Leslie Koh
Instagram handle: @leslie.koh
Leslie lives in Singapore and loves to share posts online about Japan, food reviews, travel tips, and other similar content.
Thoughts on e-waste: “I hope to bring more awareness to the problem of e-waste as we move towards becoming a digitalised nation.”
10) Kris Hngoi
Instagram handle: @veggiexplorer
Kris is someone who enjoys having a meatless lifestyle and whose habits include exploring, eating, and exercising.
Thoughts on e-waste: “I want to become a part of the solution, to inspire the younger generation to take action, and to collectively imagine a future where sustainability and responsible e-waste management guide our choices.”
11) Cynthia Lim
Instagram handle: @xynner
Cynthia identifies as being a “low-waste green witch,” and has interests in objects such as reiki and tarot.
Thoughts on e-waste: “I hope to see more gadgets built to last like in the past rather than to race against who goes to market first.”
12) Michelle Hwang
Instagram handle: @michellennk
Michelle is a mother based in Singapore who likes to post online about her adventures with her son.
Thoughts on e-waste: “We consume electronics at such a fast pace in today’s world that it has created a huge amount of e-waste — and most of us have zero idea on how to dispose or recycle them properly.”
13) Regina Ho
Instagram handle: @reginahoxf
Regina is an undergraduate in business analytics who occasionally posts on social media about her interests.
Thoughts on e-waste: “In the journey to sustainability, every step matters.”
14) Rebecca Eu
Instagram handle: @becseu
Rebecca is the founder of the social enterprise Mei’s Own and is also fond of sharing content about her life in Singapore.
Thoughts on e-waste: “I really hope that by doing my part to dispose of my e-waste responsibly — by giving them a new lease on life or adding to the life of another device — I can contribute to a growing effort of sustainable living.”
15) David Chou
Instagram handle: @dnakedpianist
David is an online content creator whose passions lie at the intersection of athleticism and musicianship.
Thoughts on e-waste: “Recycling our electronic waste and embracing sustainable practices not only conserve these valuable elements but also help preserve our planet’s natural symphony.”
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16) Sandra Lim
Instagram handle: @theveggiemaiden
Sandra cares about having a plant-based lifestyle, doing photography, being an owner of cats, and eating chocolate.
Thoughts on e-waste: “The more I delve into this topic of e-waste, the more I am convinced that e-waste recycling is important for protecting the environment, conserving resources, and promoting sustainable development for a future that is equitable for all.”
For more insights on e-waste and updates on upcoming programs and activities, follow YEAP on Instagram and Facebook.
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This article is produced by the e27 team, sponsored by YEAP
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